Marketing Mix Modeling

Marketing mix modeling 101: A complete guide

Maximize your marketing impact. Learn how marketing mix modeling (MMM) can help you predict future performance and justify marketing spend.

Beyond the Effectiveness Equation: Where Google gets it Wrong with Incrementality Alone

Google and Keen both focus on incrementality, but we take marketing analytics further by transforming measurement into action. Learn how our predictive modeling drives 25% better marketing performance through scenario-based planning and financial forecasting.

Are Retail Media Networks Killing Your Brand’s Profitability? Are You Ready to Fight Back at Your Next Joint Business Planning Session?

Retail Media Networks are eroding brand profitability despite high ROAS. Learn how to optimize RMN spending and confidently negotiate with retailers in your next planning session.

Bridging Omni-Channel Gaps: How CPG Leaders Can Align Strategy with Execution

Learn how CPG leaders can unify brand strategy with retail-media execution through integrated measurement. Discover proven approaches to connect marketing investments with measurable business outcomes.

What is Keen’s Marketing Elasticity Engine (MEE)?

Discover Keen’s Marketing Elasticity Engine, an AI-powered platform that analyzes $7.5B in marketing data annually to predict advertising effectiveness. Learn how this innovative tool combines metamodeling and brand-specific insights to optimize marketing ROI.

The best marketing channel performance metrics

Marketing has evolved, but are your channel metrics keeping up? Explore advanced channel-specific metrics that uncover true growth drivers.

Turn Your Marketing Data into Confident Decisions: A New Era of Real-Time Optimization

Transform your marketing data into actionable insights with unified measurement software. Learn how leading teams optimize spend in real-time and defend budgets with confidence.

Google’s Meridian and the Future of MMM: Transparency is Great, but Prediction is the Endgame

Open-source MMM tools like Google’s Meridian stop at measurement. Keen completes the puzzle by turning marketing analytics into a predictive decision-making system that optimizes for real business growth

Causality in marketing: A guide to better decision-making

Find out the difference between causality and correlation, uncover the principles of causality in marketing, and learn how to measure it effectively with Keen.

Understanding the halo effect in marketing

Discover how the marketing halo effect amplifies your campaigns. Learn strategies to measure, optimize, and leverage its impact for greater success.

Measuring for Impact: Unlocking Growth with Full Funnel Planning and Optimization

In order to fuel growth and measure the impact of marketing, teams are moving to advanced full funnel planning and optimization strategies. Learn how!

Optimizing marketing channel mix and budget allocation

Struggling with your channel marketing mix? Learn data-driven strategies to allocate budgets effectively and maximize your marketing impact.

What Do Marketing Mix Models Show Advertisers?

MMM in advertising helps to pinpoint effective channels, optimize ad spend, and boost ROI. Discover the insights MMM brings to your campaigns.

From Instincts to Data: Validating Marketing Expertise

Discover how data can support your marketing instincts. Explore tools, strategies, and successful case studies driven by data-backed decisions.

Predictive analytics in marketing

Learn how to use predictive marketing analytics to unify marketing channels, optimize spend, and achieve better cross-channel results.

Ready to transform your marketing strategy?