data-driven decisions

Find all of Keen’s blog posts and guides on data-driven decision making. Learn insights, best practices, and how to leverage data for your marketing decisions.

The CMO view From IAB ALM: Measurement, pressure, and what comes next

Takeaways from IAB ALM on marketing measurement, incrementality, and why CMOs are rethinking how they measure marketing effectiveness.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.

The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.

Causality in marketing: A guide to better decision-making

Find out the difference between causality and correlation, uncover the principles of causality in marketing, and learn how to measure it effectively with Keen.

Understanding the halo effect in marketing

Discover how the marketing halo effect amplifies your campaigns. Learn strategies to measure, optimize, and leverage its impact for greater success.

Agile Marketing and Real-Time Optimization

Implement agile methodology in marketing to optimize workflows, reallocate budgets, and respond quickly to changing trends.

From Instincts to Data: Validating Marketing Expertise

Discover how data can support your marketing instincts. Explore tools, strategies, and successful case studies driven by data-backed decisions.

The Evolution of Data-Driven Marketing

Discover how a data-driven marketing approach benefits your brand, the challenges faced by marketing teams, and how to implement a winning MMM strategy

Crafting success: Scaling your brand with effective data-driven trade and marketing decisions

Discover how to transform your marketing decision process with data-driven strategies. Learn to optimize budgets and drive brand growth with insights from Keen.

Unlock the Power of Data-Driven Marketing: Insights from Industry Leaders

Industry leaders share the transformative power of advanced marketing mix modeling and how data-driven marketing is revolutionizing the industry.

Guide to marketing mix modeling optimization

What is marketing mix modeling optimization? Find out with our complete guide and start unlocking the full potential of your marketing efforts.

Navigating the maze: Revolutionizing retail media measurement

Discover how to measure retail media impact with Keen. Explore how scenario-based planning and continuous data integration can help.

Marketing is an investment, not a cost

Treat marketing like an investment, not a cost. Leverage marketing investment optimization software like Keen to drive smarter spending and maximize your ROI.

The power of marketing performance measurement

Discover how to measure marketing performance effectively and unlock new growth opportunities. Stay ahead of the competition.

Ready to transform your marketing strategy?