Keen resources

decision making

Find all of Keen’s blog posts and guides on decision making. Learn how you can use MMM data and insights to make better decisions.

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The illusion of open-source marketing mix: Why you need a trusted partner

Discover why partnering with a reliable platform like Keen outshines using open-source marketing mix modeling software. Explore the benefits of expert guidance.
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Guide to Unified Marketing Measurement

Explore the factors that make marketing investment decisions difficult and how unified measurement and other marketing mix models can help or hinder the process.
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Why Bayesian Marketing Mix is Superior to Traditional Approaches?

Everything you want to know about Bayesian marketing mix modeling. Find out how it helps marketers improve measurement and decision-making.
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The Myth of Advertising Around Prime Day

Advertising on Prime Day is a yearly shopping event where marketers tend to shift budgets to maximize. Learn how Keen can support your strategy.
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4 Winning “Firsts”​ for Savvy Marketers in 2021

Here are the four “firsts” I consider most noteworthy and important for savvy marketers to recognize and respond to this year. 
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