Keen resources

demand planning

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A CMO looking at their marketing dashboard in Keen platform with overlays of graphs and charts from Keen.

How to build a CMO dashboard that justifies marketing spend to leadership

Discover how to create a CMO marketing dashboard that tracks performance, uncovers growth opportunities, and provides clear insights for leadership.
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A marketer using keen platform for predictive modeling including a screenshot from Keen platform.

Predictive modeling in marketing: A guide to forecasting ROI

Discover how marketing predictive modeling helps forecast ROI, optimize spend, and turn raw data into confident growth decisions.
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Marketer who is succeeding at demand planning thanks to Keen and it's demand planning best practices. Includes visual overlays of Keen platform.

What is demand planning? Best practices for marketers

Learn more about intelligent demand planning. Explore best practices to align teams, respond to change in real time, and connect forecasting to performance.
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Understanding Demand Planning KPIs

Learn how Keen can provide real-time visibility into the performance of demand planning KPIs, enabling quick and informed decision-making.
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