Keen resources

marketing investment

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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

What is Keen’s Marketing Elasticity Engine (MEE)?

Discover Keen’s Marketing Elasticity Engine, an AI-powered platform that analyzes $7.5B in marketing data annually to predict advertising effectiveness. Learn how this innovative tool combines metamodeling and brand-specific insights to optimize marketing ROI.
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Marketing is an investment, not a cost 

Treat marketing like an investment, not a cost. Leverage marketing investment optimization software like Keen to drive smarter spending and maximize your ROI.
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Making Marketing Investment Decisions: Strategies to Overcome Cost Challenges

Discover how focused analytics and informed decisions can optimize marketing budgets for better returns and impactful outcomes.
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Overcoming the Complexity of Making Effective Marketing Investment Decisions

Learn how to manage multiple products, investment alternatives, and market segments with data-driven insights and technological solutions.
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How to Deal with Rising Ad Prices Ahead of 2024 Election Season

Determine the most effective marketing mix with the expected rising ad prices going into the 2024 election season. Keen can help!
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Hand holding paper plane ahead of taking flight with marketing terms such as seasonality, flighting, pulsing, and continuous in the background.

Flighting Your Advertising: The Ultimate Guide

Determine if a flighting advertising strategy is right for you. Learn flighting definition and see the impacts of three different flight schedules.
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White Paper

A Bridge to Success: Connecting your marketing efforts to your why with confidence

Transform marketing uncertainty into growth confidence. Learn proven strategies to connect marketing investments directly to revenue impact and optimize your mix for measurable ROI
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4 Ways Finance Can Positively Influence Marketing Value Creation

As a Finance leader, particularly in a B2C business, here are some ways you can partner effectively with Marketing to drive value creation.
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