marketing mix modeling

Access the complete library of Keen’s marketing mix modeling content. Learn how to apply MMM to guide spend, improve ROI, and plan smarter.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.

Podcast Episode

Real-Time Marketing Optimization for Full-Funnel Growth

Hear how leading brands balance strategic funnel investment with real-time optimization to drive sustainable growth.

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Podcast Episode

Beyond the Black Box: How Cabot Creamery Proves Brand Value with Marketing Mix Modeling

How do you prove brand value when price seems to rule? Learn how Cabot Creamery uses data, not guesswork, to validate its marketing investments.

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AI marketing plan: Best tools to get started

Explore how AI in marketing replaces manual forecasting with elasticity models, iROAS calculations, and data-driven planning systems.

Podcast Episode

Retail media revolution: BirdDog’s audience-first approach for mid-market brands

BirdDog’s Shaun Brown shares how mid-market brands can transform retail media challenges with audience-first strategies.

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How to overcome the challenges of traditional matched market testing

Struggling with flawed matched market tests? Explore modern solutions that deliver reliable, cross-channel incrementality measurement at scale.

Podcast Episode

Beyond CPG: 85SIXTY’s Approach to MMM for Travel Brands

Lounge from 85SIXTY reveals how utilizing MMM for travel brands can turn seasonal challenges into opportunities that drives ROI.

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AI-powered marketing tools: Implementation guide

Transform your efforts with AI-driven marketing. This guide walks you through analysis, tool selection, and workflows to maximize ROI and efficiency.

Keen’s Key Takeaways from Amazon unBoxed 2024

Check out Keen’s key takeaways from Amazon Unboxed in Austin, TX from October 14-16, 2024.

Predictive analytics in marketing

Learn how to use predictive marketing analytics to unify marketing channels, optimize spend, and achieve better cross-channel results.

Unlock the Power of Data-Driven Marketing: Insights from Industry Leaders

Industry leaders share the transformative power of advanced marketing mix modeling and how data-driven marketing is revolutionizing the industry.

Why a test-calibrated MMM is important

Understand the importance of a test-calibrated MMM in driving marketing success through data-driven insights and strategies.

What is incrementality in marketing?

Discover the importance of incremental marketing and how to measure it effectively to optimize budget allocation and justify your spend.

Keen Launches New Free MMM Software 14-Day Trial

Design an optimized marketing mix plan and forecast performance to secure your brand’s 2025 budget by trying Keen’s new free marketing software 14-day trial!

Why Marketing Mix Modeling is Trending and How Keen Decision Systems is Leading the Charge Beyond ROI

Marketing Mix Modeling (MMM) is trending and for good reason. Find out how Keen’s solution goes beyond traditional MMM and ROI.

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