marketing performance

Browse Keen’s content on marketing performance. Discover how to track, measure, and improve results across every marketing channel.

Podcast Episode

Decoding Marketing in 2025: A Deep Dive into Keen’s Annual Performance and Strategy Guide

Hear from the authors of Keen’s annual report as we walkthrough marketing strategies from analysis of $7.5B in spend to reveal top channel ROIs and the ideal funnel mix.

Explore podcast episode

Bridging Omni-Channel Gaps: How CPG Leaders Can Align Strategy with Execution

Learn how CPG leaders can unify brand strategy with retail-media execution through integrated measurement. Discover proven approaches to connect marketing investments with measurable business outcomes.

Our insights, your impact: How 2024 performance insights will drive strategy and growth in 2025 and beyond

Discover data-driven marketing insights from 2024 to power your 2025 strategy. Learn channel-specific ROI benchmarks, media mix optimization, and long-term growth tactics.

Top strategies for marketing spend optimization

Looking to maximize your ROI across your media mix? Discover proven strategies for marketing spend optimization to improve campaign targeting and efficiency.

Why a test-calibrated MMM is important

Understand the importance of a test-calibrated MMM in driving marketing success through data-driven insights and strategies.

MMM vs MTA: The differences between marketing mix modeling and multi-touch attribution

Discover the key differences between marketing mix modeling and multi-touch attribution (MMM and MTA) and learn which model best fits your marketing strategy.

Interoperability and Triangulation in Marketing

Discover the benefits of interoperability and why triangulation may complicate marketing analytics. Learn to optimize strategies with data-driven insights.

CMOs Perspectives of Building Marketing Teams With Proper Measurement Abilities

Discover key strategies for assembling effective marketing teams, the impact of AI, and insights from a comprehensive 2024 survey.

3 Strategies CMOs can Implement to Showcase Marketing Performance to the CFO

Explore 3 key strategies for CMOs to effectively demonstrate marketing’s value to CFOs: ROI, data visualization, and long-term investments.

The power of marketing performance measurement

Discover how to measure marketing performance effectively and unlock new growth opportunities. Stay ahead of the competition.

How CMOs can Demonstrate the Performance of the Marketing Budget to the CFO

A guide that provides effective strategies that CMOs can employ to showcase the performance of their marketing budgets.

Explore resource

The Difference Between Mixed Media Modeling And Multi-Touch Attribution

Learn why mixed media modeling is a more comprehensive approach than multi-touch attribution. Maximize your marketing performance.

How Does Marketing’s Long-Term Decay Rates Impact Strategy?

Keen empowers you to employ strategies that address the long-term decay rates of your marketing effectiveness.

Ready to transform your marketing strategy?