marketing planning

Explore Keen’s posts and guides on marketing planning. Learn how to align goals, budgets, and data for smarter annual or quarterly plans.

Annual marketing planning in the age of AI: Build smarter, faster strategies

Download Keen’s annual marketing planning playbook. Learn how to align goals, forecast ROI, allocate budget, and drive performance.

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The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.

Measuring for Impact: Unlocking Growth with Full Funnel Planning and Optimization

In order to fuel growth and measure the impact of marketing, teams are moving to advanced full funnel planning and optimization strategies. Learn how!

Challenger Brand Guide

Challenger brands can maximize their impact and remain competitive even with limited resources. Our guide offers triangulation strategies, tips for how to use data-driven insights and more!

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Annual Marketing Planning Guide

Align your marketing plans with your business goals. Here’s everything you should know about effective annual marketing planning—steps and checklist included.

Annual Marketing Planning Guide

Master your annual marketing plan and gain leadership buy-in. Our guide offers steps for gathering quality data, optimizing strategies, and forecasting.

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Introduction to Scenario-Based Marketing Planning

Keen’s scenario-based planning capabilities provide a proactive blueprint, enabling you to adapt quickly and maintain a competitive edge.

ClickZ Survey Findings: Build a Better Marketing Plan, Execute With Confidence in 2022

43% of marketers are aware of the uncertainty that threatens their 2022 plan. Learn how you can confidently navigate the road ahead.

How to Eat the Big Fish: 3 Trends Every Challenger Brand Needs to Know for 2022

Discover the top three trends challenger brands can act on now to drive more value in 2022 and stay ahead of the competition.

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