Keen resources

marketing ROI

Podcast Episode

Decoding Marketing in 2025: A Deep Dive into Keen’s Annual Performance and Strategy Guide

Hear from the authors of Keen’s annual report as we walkthrough marketing strategies from analysis of $7.5B in spend to reveal top channel ROIs and the ideal funnel mix.
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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

What is Keen’s Marketing Elasticity Engine (MEE)?

Discover Keen’s Marketing Elasticity Engine, an AI-powered platform that analyzes $7.5B in marketing data annually to predict advertising effectiveness. Learn how this innovative tool combines metamodeling and brand-specific insights to optimize marketing ROI.
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Our insights, your impact: How 2024 performance insights will drive strategy and growth in 2025 and beyond

Discover data-driven marketing insights from 2024 to power your 2025 strategy. Learn channel-specific ROI benchmarks, media mix optimization, and long-term growth tactics.
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A hand visualizing financial decision-making with money, rising bar charts, question marks, and a graph line representing the challenges and analysis involved in financial planning.

Forecasting Revenue and Demonstrating Marketing ROI

Learn how to prove campaign value to executives with strategies for measuring return on marketing investment and connecting your efforts to business growth.
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A marketer analyzing incrementality in marketing using Keen platform. Graphs from Keen platform are overlayed.

What is incrementality in marketing?

Discover the importance of incremental marketing and how to measure it effectively to optimize budget allocation and justify your spend.
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Two hands holding up screenshot from Keen platform.

Data-driven media planning: Boost results with analytics

Discover how data-driven media planning optimizes your marketing strategy. Leverage analytics for improved targeting, budgeting, and campaign performance.
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