multi-touch attribution

Find all of Keen’s blog posts and guides on multi-touch attribution. Learn how to assign credit across touchpoints and improve measurement accuracy.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.

Podcast Episode

Full Funnel Measurement in Action: Quigley-Simpson’s Layered Approach to Programmatic Strategy

In this episode, Devyn McHugh reveals how full funnel measurement through layered strategies unlocks programmatic’s true potential.

Explore podcast episode

The hidden risks of “Causal MMM” and why forecast accuracy is the real test of truth

Causal MMM confuses experimentation with explanation. Forecast accuracy is the only real proof of what drives growth.

Podcast Episode

Retail media revolution: BirdDog’s audience-first approach for mid-market brands

BirdDog’s Shaun Brown shares how mid-market brands can transform retail media challenges with audience-first strategies.

Explore podcast episode

Keen’s Key Takeaways from Amazon unBoxed 2024

Check out Keen’s key takeaways from Amazon Unboxed in Austin, TX from October 14-16, 2024.

MMM vs MTA: The differences between marketing mix modeling and multi-touch attribution

Discover the key differences between marketing mix modeling and multi-touch attribution (MMM and MTA) and learn which model best fits your marketing strategy.

The Difference Between Mixed Media Modeling And Multi-Touch Attribution

Learn why mixed media modeling is a more comprehensive approach than multi-touch attribution. Maximize your marketing performance.

Navigating the cookieless marketing world: Challenges and opportunities for marketers

Explore the difficulties and opportunities ahead for marketers in a cookieless attribution world. Support your strategy with Keen, even without cookies.

Ready to transform your marketing strategy?