optimize

A curated collection of articles about marketing optimization. Explore tactics and tools to improve ROI, performance, and budget efficiency.

How Forecasting Helps Brands Drive Optimal Profitability

This guides discusses how an accurate marketing forecast needs to look at more than historical data to guide their decision making.

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Creating A Championship-Caliber Sports Marketing Plan

Enhance your marketing planning process with Keen’s platform to assure you are not overspending during seasonal periods.

Maximize Your Marketing Impact With Keen Platform’s Portfolio Optimization Feature

Keen’s portfolio optimization feature creates a unified view of your entire marketing portfolio for informed decision making and much more!

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It’s All in The Timing: Making Smarter, Faster, More Profitable Marketing Mix Decisions

Learn how brands leverage technology and prioritize timing to strategize their marketing decisions and optimize their marketing mix.

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Talking Mathematical Marketing With Andy Judd, COO of Laird Foods

Discover insights from Andy Judd, COO of Laird Superfoods, on how mathematical marketing drives adaptability, analytics, and smarter decision-making.

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