Keen resources

predictive marketing

A curated collection of articles about predictive marketing. Explore how to use audience and behavior data to anticipate future campaign results.

Case Study

Heritage rice vinegar brand drives growth through data-backed marketing & predictive planning

Learn how this brand forecasted 4–5x revenue ROI and 1.5–1.8x profit ROI turning mid-year shortfalls into long-term growth.
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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

What is Keen’s Marketing Elasticity Engine (MEE)?

Discover Keen’s Marketing Elasticity Engine, an AI-powered platform that analyzes $7.5B in marketing data annually to predict advertising effectiveness. Learn how this innovative tool combines metamodeling and brand-specific insights to optimize marketing ROI.
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A hand holding a magnifying glass examines a graph showing upward and downward trends, with a green, upward trending line emphasized.

Predictive analytics in marketing

Learn how to use predictive marketing analytics to unify marketing channels, optimize spend, and achieve better cross-channel results.
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