retail media

Podcast Episode

Plan First, Win Later: Closing the Loop from Budget to Execution with Shopperations

In this episode, Shopperations’ Olga Yurovski reveals how CPG marketers can build systems that enable real-time optimization & better business outcomes.

Explore podcast episode

Podcast Episode

How to Fix the Measurement Gap and Drive Real Growth with Code3

Is your brand hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. Learn how to fix it in this podcast episode.

Explore podcast episode

How a household CPG portfolio drove sustained ROI gains

See how a leading household CPG portfolio increased media ROI by 42% & unlocked $79MM in incremental revenue with Keen’s MMM platform.

Explore case study

What is demand planning? Best practices for marketers

Learn more about intelligent demand planning. Explore best practices to align teams, respond to change in real time, and connect forecasting to performance.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.

Podcast Episode

Real-Time Marketing Optimization for Full-Funnel Growth

Hear how leading brands balance strategic funnel investment with real-time optimization to drive sustainable growth.

Explore podcast episode

Podcast Episode

Retail media revolution: BirdDog’s audience-first approach for mid-market brands

BirdDog’s Shaun Brown shares how mid-market brands can transform retail media challenges with audience-first strategies.

Explore podcast episode

Bridging Omni-Channel Gaps: How CPG Leaders Can Align Strategy with Execution

Learn how CPG leaders can unify brand strategy with retail-media execution through integrated measurement. Discover proven approaches to connect marketing investments with measurable business outcomes.

Thriving amid the rise of Retail Media Networks

Explore retail media network definition and address the top RMN challenges. Discover how to standardize measurements and use data-driven insights.

Keen’s Key Takeaways from Amazon unBoxed 2024

Check out Keen’s key takeaways from Amazon Unboxed in Austin, TX from October 14-16, 2024.

Navigating the maze: Revolutionizing retail media measurement

Discover how to measure retail media impact with Keen. Explore how scenario-based planning and continuous data integration can help.

Crisp and Keen Help CPGs Get Smart About Media Spend

The Crisp + Keen partnership enables CPG teams to determine the optimal future investment for each channel, meet shopper demand, and more.

ReveNew: Overcoming Big Retail Media Leverage Without Increasing Costs

Explore how to navigate retail media leverage and maintain control of your budget in this ReveNew conversation on smarter spend strategy.

ReveNew: How to Implement Change in Big CPG Brands with Liz Mayer

Liz Mayer joins ReveNew to share how large CPG brands can manage change at scale with clarity, speed, and strong leadership.

How Retail Marketers can Navigate Online Boom With Threats From Delta and Inflation

With retail’s online boom up against the looming delta variant and threat of inflation, retail marketers face a unique challenge.

Ready to transform your marketing strategy?