Measure the past.Predict the future.Minimize the risk.
Keen is the industry's first and only decision optimization engine rooted in predictive analytics and powered by AI.
Take a tour of the Keen Platform
See how the Keen Platform can drive a 25%+ improvement in marketing-influenced incremental revenue within the first 12 months.
Trusted by innovative brands worldwide
Industries served, but not limited to, D2C, CPG, Hospitality, Retail, Travel, B2B, Alcohol and Apparel.
The Keen advantage
Keen’s patent-pending Marketing Elasticity Engine acts as a custom prior for your brand by incorporating our proprietary response curves and 6-year future decay rates (adstock) for a comprehensive understanding of both short and long-term impacts.
The result? An optimized future marketing spend plan that accounts for interaction effects and timing impacts, allowing you to balance growth and profitability goals seamlessly.
Additionally, Keen plans improve as marketers iterate and reconcile the model with real-time data.
From historic data to future success
1. Collect time series data
Gather historical data for a comprehensive overview
2. Measure historic performance
Run data through the regression model for actionable insights
3. Compare future spending plans
Evaluate unlimited future scenarios based on projected business factors
4. Lock in the spending plan
Execute based on profit-based response curves, actualize forecasts, and iterate for continuous improvement
Partner with Keen for a data-driven, profitable future
Keen’s innovative approach to marketing analytics empowers brands to thrive in a dynamic landscape. Embrace the future of decision-making and unlock the full potential of your marketing strategy.