Interview Replay
Striking the Perfect Balance of Brand & Performance Media
Are you a brand marketer ready to innovate the annual planning process? Join us to uncover how to tackle key challenges like:
- Crafting the Optimal Balance: Learn how to harmonize brand-building and performance media in your annual plan.
- Tactical Investment Insights: Get the clarity you need on which tactics to invest in for a successful strategy.
- What to Ask Your Agency: Gain confidence in their investment recommendations knowing they will maximize revenue.
What You’ll Gain
- Actionable Strategies: Discover methodologies to demonstrate the effectiveness of your marketing efforts.
- Expert Guidance: Hear from industry leaders on balancing and measuring different marketing tactics.
- Transform frustration into focus and achieve a winning strategy.
Watch the replay of this invaluable live interview and start your annual planning season with confidence!
Your Panel
Talia Arnold
Managing Director, Exverus Media
Jesse Math
VP of Strategic Partnerships, Keen
Over $20 billion in marketing mix investments optimized
Ready to take control of your marketing mix?
Start a free trial today. Our custom marketing mix model will help you craft winning strategies, defend and secure budgets, and demonstrate bottom-line impact.