Marketing Mix Optimization Software

Keen’s future facing marketing mix optimization software is here to revolutionize your measurement.

With the Keen Platform, find uncover your ROIs for every marketing channel, including brand and offline campaigns. We’ll show which marketing investments maximize your ROI at a fraction of the cost and time of traditional consultants. Get your marketing mix model today.

Fast and Accurate Marketing Mix Models

Let the Keen Platform show the optimal marketing spend for your brand.  We take your marketing and sales data, pair it with 40 years of academic research and 10 years of our metadata to build a model that shows the ROI of your past campaigns and where you should spend your next marketing dollar.

  • See your whole marketing funnel – and the impact of each and every decision with your marketing mix model.
  • We’ll tell you where to invest and how much to maximize your revenue both in the short and long term.
  • Marketing mix models are built in a matter of weeks, not months, so you can quickly make informed decisions.
  • Run future-powered, timely what-if scenarios to find the best places and times to invest marketing dollars.

$3.5B in global marketing budgets optimized through our marketing mix software

AI-Driven Marketing Insights

Traditional media mix providers take months to come back with a slide deck that shows you what happened last year. It’s nice to look at, but won’t give you actionable insights to fuel future planning.

What makes Keen different is our ability to use AI marketing mix modeling software to deliver the holistic view typical of MMM with the speed of MTA models. In just a few short weeks, we can take your data and build a model to show you future revenue potential. Use the model to run scenario based questions like “what happens if I cut budget 15%?” or “how does investing an additional 10% in TV impact our revenue?”

No more half-answered questions. No more expensive consultants. You can have the best of both worlds.

elements from the Keen platform layered on top of eachother including a comparison of previous year spend to optimized spend.

Easily connect your data and measure marketing in one unified view

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