Live Interview Replay
Measuring for Impact: Unlocking Growth with Full Funnel Planning and Optimization
Watch the replay of this interview to gain a better understanding of the measurement methodologies that are creating buzz in the industry. When you watch, you’ll gain:
- Actionable Strategies: Discover how to maintain and enhance your reporting and performance optimization.
- Expert Guidance: Hear from industry leaders to help you cut through the confusion and set the record straight.
- Clarity and confidence in your marketing attribution strategies.
Stay ahead of the curve
In the evolving landscape of digital marketing, the reliance on click and touch-based attribution is fading. Are you a brand marketer asking: what’s next? How do I continue to produce crucial weekly reports and optimize performance amidst this shift?
Watch the replay to see how we address these pressing questions, explore cutting edge alternatives and highlight:
- Understanding the limitations of traditional click/touch-based attribution.
- A deep dive into incrementality testing, multi-touch attribution, and marketing mix modeling.
- Practical tips for effective triangulation in your marketing data.
Your Panel
Andrew Richardson
Senior VP, Advanced Analytics & Measurement, New Engen
Jesse Math
VP of Strategic Partnerships, Keen
Over $4 billion in marketing mix investments optimized
Ready to take control of your marketing mix?
Start a free trial today. Our custom marketing mix model will help you craft winning strategies, defend and secure budgets, and demonstrate bottom-line impact.