What is NPV?

NPV (Net Present Value)

NPV (Net Present Value) is the difference between the Present Value and the Investment.

Net Present Value can also be thought of as the profitability achieved by a given marketing plan.

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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Related resources

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The Keen Marketing Insights Report

Definition

Seasonality

Definition

Hold Out Test

Definition

Impact Time

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