Keen marketing dictionary for brand leaders

What is NPV?

NPV (Net Present Value)

NPV (Net Present Value) is the difference between the Present Value and the Investment.

Net Present Value can also be thought of as the profitability achieved by a given marketing plan.

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Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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