Keen Marketplace: Accountability & Auditing Partners

Tracking budgets is essential, and real growth comes from proving what drove revenue.

Governance tools like UpTempo and MadTechAI help you manage spend, track performance, and audit for compliance. But they stop short of showing what’s truly moving the needle.

That’s where Keen comes in. Keen adds ROI modeling to your governance stack so you can see exactly which campaigns, channels, and timing choices led to real business outcomes.

Your governance tools ensure visibility and control. Keen turns that visibility into action: optimizing your mix, reallocating budget with confidence, and helping your dollars work harder.

This isn’t just tracking. It’s proving performance, and planning what works next.