Aligning plans to outcomes
Spending is easy. Planning for impact is harder.
It’s not just about setting budgets. It’s about setting your team up to make better decisions, and drive real results.
Tools like Vividly help you organize trade spend and forecast sales. But when it comes to where and when to invest for growth, Keen goes further.
While your planning tools help track promotions and spend allocation, Keen platform helps you identify which channels and moments will actually move the business forward, before dollars go out the door.
Together, Keen and your planning tools align teams, sharpen decisions, and shift planning from a static process to a dynamic growth engine.
Don’t just plan what to spend. Plan for what works.
Keen platform specializes in planning and forecasting, integrating data from our partners to drive better outcomes. Partners like tapClicks can also be integrated for planning support.
Help marketers move with speed and confidence through a connected, insight-to-execution ecosystem.
Help marketers move with speed and confidence through a connected, insight-to-execution ecosystem.