Accretive integration with Keen

Accretive is a data and technology company specializing in out-of-home (OOH) and digital out-of-home (DOOH) advertising. Through its proprietary OOH Graph and Accretive Outcomes analytics platform, Accretive enables brands and agencies to plan, execute, and measure high-impact campaigns in the physical world. By integrating Accretive’s robust data with Keen’s predictive planning models, brands can bridge the gap between strategic investment and real-world activation. The result is a seamless, closed-loop system that delivers measurable performance across the marketing funnel, ensuring smarter, optimized decisions in both OOH and DOOH advertising.