Untapped Growth integration with Keen

Untapped Growth is a media buying collective that negotiates on behalf of its members (indie agencies & direct clients) to secure exclusive benefits including media discounts, improved service, and platform benefits (i.e.product betas) across the entire media ecosystem. This includes tangible savings and discounts across digital performance channels, programmatic tech stack, CTV, digital audio and linear TV.

Together, Keen and Untapped Growth create a powerful partnership that turns negotiated media advantages into strategic planning fuel by seamlessly integrating better pricing and platform access into Keen’s predictive models. This unlocks higher ROI and smarter, more profitable media investment decisions.