Keen enables you to navigate uncertainty by running scenario-based plans. Empower your decision-making process by asking and answering the critical question: “What should I do next?”
Say goodbye to the limitations of traditional marketing mix modeling. Our cutting-edge approach incorporates Bayesian methods, leveraging prior estimates of tactic elasticity and continuously learning from new data. The result? A model that adapts and evolves over time, ensuring relevance and accuracy.
Industries served, but not limited to, D2C, CPG, Hospitality, Retail, Travel, B2B, Alcohol and Apparel.
Jose Maury
VP, Customer Acquisition
NAC Marketing
“Over the past 12 months, I collaborated with Keen to focus on marketing mix models to gain a deep understanding of
The end result was staggering! Keep driving top-of-funnel media activity while adhering to campaign KPIs—it pays dividends long-term!“
We’re much more than just a slide deck that you read once a year. We’re an MMM software platform that is designed to become part of your planning process at every stage.
Our Bayesian MMM approach solves for the limitations of traditional marketing mix modeling. By incorporating prior estimates of tactic elasticity, and updating those prior beliefs with new data, the model can adapt and learn over time.