Marketing mix modeling software
Optimize marketing spend and accurately report revenue impact
Gain clear insights into your marketing performance and show the value of your investments.
Our adaptive Media Mix Modeling platform helps you optimize your budget and plan for the future. Designed to support brands, our system learns and evolves over time, ensuring accuracy and effectiveness.
Trusted by innovative brands worldwide
Industries served, but not limited to: D2C, CPG, Retail, Travel, Hospitality, B2B, Beverage / Alcohol, and Apparel.
Finally, answers to the most common marketing questions
How do I measure ROI for top and bottom of funnel media channels?
Use Keen’s AI-powered marketing mix software to gain clear insight into the ROI of media channels throughout the marketing funnel.
Identify the highest-return investments and assess the impact of awareness of lower funnel results.
By analyzing your marketing strategy’s effectiveness you can confidently demonstrate ROI to stakeholders.
How can I optimize my marketing budget?
Start by identifying your profitable investments. Then explore the ideal media mix, and run “what-if” scenarios to model outcomes.
Keen helps you identify profitable channels and optimal timing based on seasonality, competitive activity, and market conditions. You don’t need a data science degree or costly consultants with Keen’s user-friendly platform.
How do I manage multiple channels and make sense of marketing performance data?
Keen enables you to analyze both individual channel performance and powerful cross-channel synergies. Our platform helps you understand how channels work together to drive results, while seamlessly integrating data from various sources through a robust validation process.
Measure performance against your unique KPIs, and transform complex multi-channel data into clear, actionable insights.
How Keen does marketing mix differently
Patent-pending marketing mix modeling software
Keen’s approach blends data from over $7.5 billion in investments from 300+ brands with real-time insights, allowing our system to update predictions as new information comes in. This means it grows and improves alongside your marketing efforts, giving you more accurate recommendations over time. With Keen, you have a tool that adapts to your needs, helping you make informed decisions for your marketing strategy.
Continuous reporting for agile planning
Our responsive reporting and planning tools help you quickly adjust your strategies based on real-time market feedback and performance data. This approach eases the stress of annual planning — allowing you to focus on what truly matters, stay flexible and adapt to market changes.
Keen has been an invaluable partner for Perfect Snacks as we evaluate our marketing activities and plan future investments.
The speed, flexibility, and robustness of the platform, coupled with incredible client service, have created a synergistic partnership that’s a critical part of enabling our growth ambitions.
VP of Brand Marketing, Perfect Snacks
Use data connectors to automate the collection of data
With over 300 integrations, you can see the full picture without the hassle.
As a neutral platform, we focus solely on presenting you with the clear, accurate information you need to make informed decisions.
Ready to forecast, analyze and optimize your marketing?
Schedule a demo and we’ll build a model on our first call, and set you up with a free trial.