Keen Planning Module
Keen Planning Module is a self-serve media planning tool for agencies — built from over $35B in optimized media across 400+ brands.
Your outcomes-based planning system in a sea of comms & reach-based tools
Simulate channel mixes, forecast outcomes, and recommend data-backed strategies — all without needing a single client data input.
A modern media mix - ready for today’s channels
- Choose any activity metric that drives your revenue; we’ll show how many extra units you gain with marketing and let you optimize toward any target.
- Pick from 100+ tactics, including Netflix, Amazon Streaming, TikTok, and more.
- Guided workflows mean your plans can be built in minutes not weeks and actually align to what you’re optimizing for.
Build multiple plans without any client data
- Get started fast with proven category benchmarks, powered by Keen’s Marketing Elasticity Engine (MEE).
- The MEE draws from $36B+ in measured media, adapting to your industry, spend level, and goals.
- Agencies control the levers; clients see outputs they can trust.
See the upside and the risk of every plan
- Trained on data from over 400 brands in CPG, Retail, B2B, and Services
- Runs probability models for every scenario
- Shows both best-case and worst-case outcomes
- Replaces guesswork with clear tradeoffs your clients’ CFOs can easily understand
Show clients how their spend maps to revenue & margin
- Outputs align to P&L categories – revenue, margin, ROI – making every plan board-ready.
- Agencies win trust by connecting media investments directly to financial outcomes.
Why Keen Planning Module
Loved by leading agencies
Top agencies have already adopted Keen Planning Module – because the old tools (Nielsen, Commspoint, spreadsheets) aren’t enough.
“When our clients are stepping into new channels or looking to scale, we need to be able to move quickly with confidence.
Keen helps us pressure-test media plans and model different outcomes, which works hand in hand with the proprietary insights we get from Polaris. It’s a powerful combo that supports smarter, faster decision-making.”
Janna Navarro, VP of Brand & Media Strategy
“Keen has become a critical part of Code3’s offering.
[We can] show our clients a fully integrated planning approach, that also includes outcomes while positioning Code3 as an outcomes-first, AI-enabled, data science-led agency.
That’s a huge differentiator in the market.”
Craig Atkinson, CEO
“We’re laser focused on building plans that deliver real business impact and media efficacy—not just impressions and eyeballs.
We are thrilled to partner with Keen on game changing solutions for MissionOne Media to use in helping our clients scale with soul.”
Ernest Meadows III, EVP – Media Planning
“It brings a new level of confidence to driving real business results for many of our clients.
This tool will help provide the clients of ours who don’t have years’ worth of historical spend data with a truer understanding of how to invest to achieve business goals, not just media ones.”
Jayde Levesque, Chief Client Officer
“We’re thrilled about Keen’s new MMM planning tool because it finally gives SMBs and emerging brands access to predictive planning power that was once out of reach.
At BirdDog, this opens up incredible opportunities to help our clients launch smarter, grow faster, and scale with confidence.”
Shaun Brown, CEO
“Leveraging the Keen Planning tool enables Exverus Media to anticipate market shifts, enhance analytical capabilities, and harness predictive insights.
This helps us proactively navigate media decisions and maintain a competitive edge for our clients in a rapidly evolving landscape.”
Joshua Edelman, VP Analytics
“Keen Decision Systems has been a great partner for Crispin in providing the data and truth behind campaigns and activation plans that echo our mission of creating work that works.
By leveraging the new planning system, it enables us to better stewards of our client’s budgets and inform them with an approach that maximizes their media investment.”
Freddy Dabaghi, Chief Transformation Officer
Let’s build your next plan!
Input any scenario. evaluate strategies and compare outcomes.
What you’ll get:
- A marketing plan with the most opportunity & least risk.
- Ability to execute → actualize → measure → optimize on a rolling monthly basis
- After 6 months: a tailored marketing mix model that works