Keen Planning Module

Build media plans that forecast real outcomes

Keen Planning Module is a self-serve media planning tool for agencies — built from over $35B in optimized media across 400+ brands.

Your outcomes-based planning system in a sea of comms & reach-based tools

Simulate channel mixes, forecast outcomes, and recommend data-backed strategies — all without needing a single client data input.

A modern media mix - ready for today’s channels

  • Choose any activity metric that drives your revenue; we’ll show how many extra units you gain with marketing and let you optimize toward any target.
  • Pick from 100+ tactics, including Netflix, Amazon Streaming, TikTok, and more.
  • Guided workflows mean your plans can be built in minutes not weeks and actually align to what you’re optimizing for. 

Build multiple plans without any client data

  • Get started fast with proven category benchmarks, powered by Keen’s Marketing Elasticity Engine (MEE).
  • The MEE draws from $36B+ in measured media, adapting to your industry, spend level, and goals.
  • Agencies control the levers; clients see outputs they can trust.

See the upside and the risk of every plan

  • Trained on data from over 400 brands in CPG, Retail, B2B, and Services
  • Runs probability models for every scenario
  • Shows both best-case and worst-case outcomes
  • Replaces guesswork with clear tradeoffs your clients’ CFOs can easily understand

Show clients how their spend maps to revenue & margin

  • Outputs align to P&L categories – revenue, margin, ROI – making every plan board-ready.
  • Agencies win trust by connecting media investments directly to financial outcomes.

Why Keen Planning Module

Loved by leading agencies

Top agencies have already adopted Keen Planning Module – because the old tools (Nielsen, Commspoint, spreadsheets) aren’t enough.

Let’s build your next plan!

Input any scenario. evaluate strategies and compare outcomes.

What you’ll get: