Keen Planning Module is a self-serve media planning tool for agencies — built from over $35B in optimized media across 400+ brands.
Simulate channel mixes, forecast outcomes, and recommend data-backed strategies — all without needing a single client data input.
Loved by leading agencies
Top agencies have already adopted Keen Planning Module – because the old tools (Nielsen, Commspoint, spreadsheets) aren’t enough.
“When our clients are stepping into new channels or looking to scale, we need to be able to move quickly with confidence.
Keen helps us pressure-test media plans and model different outcomes, which works hand in hand with the proprietary insights we get from Polaris. It’s a powerful combo that supports smarter, faster decision-making.”
Janna Navarro, VP of Brand & Media Strategy
“Keen has become a critical part of Code3’s offering.
[We can] show our clients a fully integrated planning approach, that also includes outcomes while positioning Code3 as an outcomes-first, AI-enabled, data science-led agency.
That’s a huge differentiator in the market.”
Craig Atkinson, CEO
“We’re laser focused on building plans that deliver real business impact and media efficacy—not just impressions and eyeballs.
We are thrilled to partner with Keen on game changing solutions for MissionOne Media to use in helping our clients scale with soul.”
Ernest Meadows III, EVP – Media Planning
“It brings a new level of confidence to driving real business results for many of our clients.
This tool will help provide the clients of ours who don’t have years’ worth of historical spend data with a truer understanding of how to invest to achieve business goals, not just media ones.”
Jayde Levesque, Chief Client Officer
“We’re thrilled about Keen’s new MMM planning tool because it finally gives SMBs and emerging brands access to predictive planning power that was once out of reach.
At BirdDog, this opens up incredible opportunities to help our clients launch smarter, grow faster, and scale with confidence.”
Shaun Brown, CEO
“Leveraging the Keen Planning tool enables Exverus Media to anticipate market shifts, enhance analytical capabilities, and harness predictive insights.
This helps us proactively navigate media decisions and maintain a competitive edge for our clients in a rapidly evolving landscape.”
Joshua Edelman, VP Analytics
Input any scenario. evaluate strategies and compare outcomes.
What you’ll get: