Episode 209 Plan First, Win Later: Closing the Loop from Budget to Execution with Shopperations Olga Yurovski from Shopperations shares how CPG marketing teams can transform from reactive annual planning to continuous optimization through proper data taxonomy, integrated systems, and closed-loop processes. Date released: November 18, 2025 35 minutes
Episode 208 Marketing Performance & ROI Full Funnel Measurement in Action: Quigley-Simpson’s Layered Approach to Programmatic Strategy Devyn McHugh from Quigley-Simpson explains how to implement full funnel measurement strategies that balance short-term performance demands with long-term brand growth. Date released: November 11, 2025 36 minutes
Episode 207 How to Fix the Measurement Gap and Drive Real Growth with Code3 Is your brand stuck in a cycle of hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. Learn how to fix it in this episode! Date released: September 22, 2025 34 minutes
Episode 206 Real-Time Marketing Optimization for Full-Funnel Growth Marketing leaders Rachel Tipograph (MikMak) and Greg Dolan (Keen) explore how brands can balance strategic full-funnel planning with real-time tactical optimization to drive sustainable growth. Date released: July 16, 2025 24 minutes
Episode 205 Beyond the Black Box: How Cabot Creamery Proves Brand Value with Marketing Mix Modeling Learn how Cabot Creamery proved its brand’s value and optimized a lean budget by using a data-driven marketing mix modeling platform. Date released: July 14, 2025 31 minutes
Episode 204 Decoding Marketing in 2025: A Deep Dive into Keen’s Annual Performance and Strategy Guide What does $7.5B in ad spend reveal about your 2025 marketing strategy? We unpack Keen’s new report to find the channels and funnel mix that deliver real ROI. Date released: July 9, 2025 35 minutes
Episode 203 MTA + MMM: Connecting Execution Data to Strategic Growth Struggling with conflicting ad data? Learn how unifying Multi-Touch Attribution and Marketing Mix Modeling links every marketing dollar to real growth. Date released: July 7, 2025 25 minutes
Episode 202 Retail media revolution: BirdDog’s audience-first approach for mid-market brands BirdDog CEO Shaun Brown shares how audience-first strategies and marketing mix modeling transform retail media performance across channels. Date released: July 2, 2025 35 minutes
Episode 201 Marketing Mix Modeling Beyond CPG: 85SIXTY’s Approach to MMM for Travel Brands Lounge from 85SIXTY reveals how travel brands can turn seasonal challenges into opportunities through innovative marketing mix modeling that drives ROI. Date released: June 9, 2025 47 minutes