Know more and spend better

The next evolution in MMM

An innovative solution designed to bring your marketing strategy to the next level.

Keen offers the industry’s only next-generation marketing mix platform, which provides historical performance measurement, as well as predictive and prescriptive plans to optimize ongoing marketing-spend decisions—across all channels and connecting those decisions to financial outcomes.

Streamlined portfolio view

With our flagship Portfolio Optimization feature, you can create a unified view of your entire marketing portfolio for informed decision making and budget allocation optimization across business segment models

Ease of use

With an enhanced and intuitive UX design, you can save time with our best practice defaults and keep track of your progress and next steps with our homepage tracker.

Speed to insights

With streamlined data warehousing and processing, you can frame your business, add data to your factors, and upload your data—all in one place

Quicker results

With flexible and accurate modeling, you can save time with locked historical models and easily add outside research studies and beliefs in their native format

What to expect

Are you ready to experience unparalleled efficiency and effectiveness in resource allocation, maximizing your marketing impact, and driving business growth? Get started with the Keen Platform today and unleash the full potential of your marketing efforts.

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No more guessing

Better decisions mean better performance, which means you need to be able to see the whole picture—past, present, and future. You also need to be able to account for any bumps along the way.

Through vetted recommendations that account for complexities across your entire marketing landscape, Keen Decision Systems empowers you to identify new opportunities for top-line growth to increase profitability—often for a lower overall investment.

Make decisions based on real-time data and historical insight

Build and configure models quickly and run timely what-if scenarios

Pinpoint the optimal future investment for each channel on a weekly basis

Update your plan at any time to encourage in-flight optimization

Support investment decisions with revenue forecasts and business-driver analysis

Predict performance and profitability

Make data-driven investment decisions, tie them to financial impact, and create long-term value.


Brand marketing and management

Confidently forecast the return marketing will generate and pivot quickly to stay on-track as conditions change.



Manage your budget as an investment to maximize value creation and growth.


Agency partnerships

Bolster your credibility while building a strategic, powerful case for your client’s next marketing plan.



Show your brands the most profitable path forward.

“Over the past 12 months, I collaborated with Keen to focus on marketing mix models to gain a deep understanding of 1) the optimization of existing channels and channel testing strategy, 2) effectively representing ROI and business KPIs holistically across all paid channels, and 3) measuring the compound effects of paid media over time and its codependency on sustained media investment. The end result was staggering! Keep driving top-of-funnel media activity while adhering to campaign KPIs—it pays dividends long-term!”

Jose Maury

VP, Customer Acquisition

NAC Marketing

The bottom line

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Improvement in marketing contribution (over the last 52 weeks)
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Marketing spend managed
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Return on subscription
Consecutive years on the Inc. 5000 List of Fastest Growing Companies

What Keen brings to the mix

Built by marketers and decision science experts, the Keen platform is agile and functions from a data-first approach, which allows brands to quickly adapt, evolve, and adjust to a constantly changing environment.  Enabled by dexterity, flexibility and the speed of machine learning, we provide detailed guidance that delivers ROI and lift opportunities.  In addition, we give marketing measurements that are accessible in real time and updated at the speed of data availability to support future planning. Here are some of the benefits you get with Keen at a glance.

Better insights and data-driven decisions leads to better results for leader in the tea industry

The Twinings team optimized against a fixed budget and maximized profitability.  Their Specialty brand was able to unlock additional future marketing spend backed by insights from Keen.

Fueling the future for forward-thinking brands

Maximize value, today and tomorrow

Sign up for your free custom model today.