Know more and spend better
The next evolution in MMM
An innovative solution designed to bring your marketing strategy to the next level.
Keen offers the industry’s only next-generation marketing mix platform, which provides historical performance measurement, as well as predictive and prescriptive plans to optimize ongoing marketing-spend decisions—across all channels and connecting those decisions to financial outcomes.
With our flagship Portfolio Optimization feature, you can create a unified view of your entire marketing portfolio for informed decision making and budget allocation optimization across business segment models
With an enhanced and intuitive UX design, you can save time with our best practice defaults and keep track of your progress and next steps with our homepage tracker.
With streamlined data warehousing and processing, you can frame your business, add data to your factors, and upload your data—all in one place
With flexible and accurate modeling, you can save time with locked historical models and easily add outside research studies and beliefs in their native format
What to expect
Are you ready to experience unparalleled efficiency and effectiveness in resource allocation, maximizing your marketing impact, and driving business growth? Get started with the Keen Platform today and unleash the full potential of your marketing efforts.
No more guessing
Through vetted recommendations that account for complexities across your entire marketing landscape, Keen Decision Systems empowers you to identify new opportunities for top-line growth to increase profitability—often for a lower overall investment.
Predict performance and profitability
Make data-driven investment decisions, tie them to financial impact, and create long-term value.
“Over the past 12 months, I collaborated with Keen to focus on marketing mix models to gain a deep understanding of 1) the optimization of existing channels and channel testing strategy, 2) effectively representing ROI and business KPIs holistically across all paid channels, and 3) measuring the compound effects of paid media over time and its codependency on sustained media investment. The end result was staggering! Keep driving top-of-funnel media activity while adhering to campaign KPIs—it pays dividends long-term!”
VP, Customer Acquisition
The bottom line
What Keen brings to the mix
Built by marketers and decision science experts, the Keen platform is agile and functions from a data-first approach, which allows brands to quickly adapt, evolve, and adjust to a constantly changing environment. Enabled by dexterity, flexibility and the speed of machine learning, we provide detailed guidance that delivers ROI and lift opportunities. In addition, we give marketing measurements that are accessible in real time and updated at the speed of data availability to support future planning. Here are some of the benefits you get with Keen at a glance.
Better insights and data-driven decisions leads to better results for leader in the tea industry
The Twinings team optimized against a fixed budget and maximized profitability. Their Specialty brand was able to unlock additional future marketing spend backed by insights from Keen.
See how Keen fuels business growth and success to create value that lasts.
Fueling the future for forward-thinking brands
Maximize value, today and tomorrow
Sign up for your free custom model today.