At times, it can feel like big retail media, such as Walmart, has all the leverage over CPG brands. As budgets tighten, marketing leaders are left to figure out how to produce the same, or better, results without spending more money—and sometimes making it work with less. Greg Dolan and Liz Mayer discuss how brand managers can hit their goals by changing their spending approach and shifting their focus on a few key areas.
Watch this clip to find out more!