What is a Flighting Strategy?

Flighting Strategy

A flighting strategy is an advertising approach where ads run during specific intervals, called flights, with breaks in between when no ads are shown.

Flights allows advertisers to concentrate their efforts and budget during critical periods, maximizing impact and effectiveness.

By strategically timing these flights, marketers can create a powerful presence when it matters most, while optimizing budget efficiency and reducing ad fatigue during off-periods.

Related resources

Multiple charts from the keen platform layered on top of each other
Featured resource

The 2024 Marketing Mix Resource Hub

Ready to transform your marketing strategy?