mROI assesses how additional investment will affect outcomes, factoring in when and how much is spent.
With mROI, marketers can make data-driven decisions on budget allocation, ensuring they maximize returns and optimize their strategies.
What is a Marginal ROI?
mROI (Marginal Return on Investment)
mROI (Marginal Return on Investment) estimates the impact of the next dollar invested in a specific tactic by using response curves that consider both the level and timing of spending.
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