Keen marketing dictionary for brand leaders

What is Halo?

Halo

Halo describes how positive attributes of one brand can impact another which can improve consumer perceptions or even sales.

This phenomenon demonstrates the interconnectedness between brands, where shared strengths can strengthen overall brand equity and market performance.

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Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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