R-squared

R-squared is the “percent of variance explained” by the model.

That is, R-squared is the fraction by which the variance of the errors is less than the variance of the dependent variable.

We typically look at this to understand how strong our Keen Platform model is.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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