Satellite ID

Satellite ID is an identification number assigned to either a brand or combination of brands, utilized mainly for data processing.

When data is uploaded to a unique brand or brands combination that does not already have a Satellite ID, one is assigned.

This is then used in any future upload for the same brand(s) and assigned to any file uploaded to that brand/brand combination.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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The Keen Marketing Insights Report

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