The Challenge
Use metadata to determine how advertising investments should be made across the top and bottom of funnel to yield the highest ROI.
The Solution
Partner with Ibotta to determine which spend ratios yield the greatest increase in revenue, ROI and Net Present Value (NPV) when a $10M marketing investment is made.
The Results
A 70/30 top-to-bottom spend ration yields the optimal ROI and NPV, while greater short-term revenue can be achieved by shifting more budget to the bottom of the funnel.
