tapClicks integration with Keen

The tapClicks smart marketing cloud offers an AI-enabled operations and data management platform which includes over 9,000 MarTech/AdTech connectors, automated warehousing, scalable reporting, and data analytics.

By combining Keen’s forward-looking, revenue-driven planning with tapClicks’ centralized campaign management and reporting infrastructure, brands, agencies, and publishers can seamlessly translate strategic insights into day-to-day actions—driving consistent, measurable growth with precision and speed.

tapClicks’ marketing operations and data integration platform and Keen Decision Systems’ marketing mix modeling platform form a powerful partnership that bridges predictive intelligence with real-time execution.