The 2025 Marketing Report: Maximize Your Impact
Marketing Statistics to Help You Master Your ROI
Download Keen’s exclusive marketing data report that’s shaping the strategy of leading brands. What’s inside:
- ROI benchmarks across streaming, social, and retail media networks
- Proven top vs. bottom funnel investment ratios by company size
- Media efficiency benchmarks trusted by top-performing marketing teams
- Channel-level performance and mROI insights you won’t get from ad platforms
Get the data behind your next strategy. Download the report.
Download the Marketing Industry Report
Fill out the short form below to get access to reliable marketing statistics.
350+ Brands
See how your plan compares to the marketing strategies and ROIs of industry leaders
$1.27B analyzed
We processed billions of marketing data points to uncover these industry-first insights
To uncover the marketing trends that will help optimize your plans and prove your ROI
Top Marketing Statistics 2024 from Keen
Our analysis helped us get marketing statistics that you can use to plan your next strategy. Each insight is based on Keen’s analysis of media investments across 350+ brands. The 2025 marketing report shows you:
Streaming Media Ad Spend Increased by 23% in 2024, with a 5% Lift in ROI
Marketers are shifting away from traditional TV toward digital-first formats like OTT and CTV, which have led all video content platforms in ROI.
Google Search Delivered $1.43 in ROI per Dollar Spent
In 2024, Google Search remained the highest-performing digital channel, driven by consistent intent-driven conversions and scaled investment across verticals.
Retail Media CPMs Rose by 54% Between 2021 and 2024
Despite strong growth, rising costs could compress margins if brands don’t track ROI and mROI carefully across retail networks.
Investment in Social Media Platforms Rose 30% YoY
TikTok spend grew by 136% in 2024, while Meta remained a top choice for scaled reach. However, platform profitability varied by audience segment.
Top-Funnel Investment Rose to 70% Among Leading Brands
Enterprise companies allocated up to 79% of spend to top-of-funnel efforts in 2024, focusing on brand building and reach. Mid-market brands are following that lead, with 2025 plans shifting to a 70/30 top-bottom funnel split.
Inside the Marketing Report: Actionable Benchmarks You Can Use
Use the marketing industry report to:
Download Our Full Marketing Data Report
Use the marketing industry report to get:
- Detailed channel performance analysis and ROI optimization frameworks
- Investment allocation playbooks specific to your business size
- Quarterly planning roadmaps to capture both immediate and long-term value
Shape your 2025 marketing strategy with confidence using comprehensive data and proven frameworks. Download your report now.
Ready to optimize your 2025 marketing strategy?
Frequently Asked Questions
What kind of marketing statistics does the Keen report include?
Keen’s 2025 marketing report includes high-impact marketing statistics, including:
- ROI benchmarks across search, social, streaming, and retail media
- Funnel investment ratios by company size (top vs. bottom)
- Media efficiency ratio showing revenue-to-spend performance
- mROI data to identify diminishing returns
- CPM trends and decay curves to help with budget pacing
Is your marketing data report free to download?
Yes, our marketing data report is completely free to download. Just fill out the short form on this page to access the full PDF.
Who is this Keen Insights Report for?
Keen’s Marketing Insights Report is ideal for:
- Mid-market and enterprise marketing teams managing large budgets
- Media buyers and performance marketers leading ad spend optimization
- Advertising agencies building strategies for clients for 2025 and beyond
- Growth and brand leaders who want benchmarks they can trust
What makes Keen’s data different from other marketing industry reports?
Most marketing reports rely on self-reported surveys or platform-provided data, which often reflect bias or incomplete views of performance. Our 2025 marketing report is different.
It’s built on actual marketing investment outcomes, not opinions. Keen’s proprietary modeling engine analyzed $7.5B+ in media spend from 350+ brands. That means every insight is grounded in measured impact, not vendor trends or click metrics.
You won’t find generic predictions or recycled stats here.
Do you have any benchmarks for how much mid-market brands should invest in marketing?
Yes. According to Keen’s 2025 marketing report, mid-market companies should allocate around 16% of their revenue to marketing. Brands hitting this level typically see stronger efficiency, with a target media efficiency ratio of 16.4 or higher.