Navigating Tariffs: How Brands Can Approach Budgets Wisely

As tariffs create new pressures on marketing budgets, brands must avoid knee-jerk cuts that risk long-term brand health. In this Forbes article, Greg Dolan, CEO of Keen, shares how marketers can use data-driven scenario planning and marketing mix modeling to navigate tariff uncertainty, protect brand equity and make smarter, more strategic budget decisions.

Continue reading the Forbes article here.