How to Adapt Your Marketing Strategy in a Cookieless World

Guide

Cookies are expected to be phased out by the end of 2024.  Marketers need to seek alternatives to these data signals.

In this guide you will learn:

  • The challenges marketers can expect to encounter when cookies are a thing of the past
  • Alternate methods marketers can leverage in a cookieless world
  • How the Keen Platform can provide you with predictive outcomes to execute against without the data provided by cookies

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Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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