Keen Marketing Mix Modeling Platform
The intelligence platform for modern marketing
Keen automates planning & predicts what your marketing will deliver so you can make smarter decisions faster.
One platform for marketing measurement, planning, and revenue forecasting
Easily connect investment data, run models without data scientists, and simulate plans to achieve your defined goals.
Marketing mix modeling
Our adaptive MMM software uses Bayesian methods to create a relevant and accurate model that adapts over time.
Media planning
Ingest data, measure historic results and run future scenarios in real-time across all channels.
Annual planning
Quickly and accurately assess marketing performance metrics to plan ahead and achieve strategic goals.
Marketing measurement
Automate data loading, enable swift measurement of historical results and seamlessly run future scenarios across all channels.
Demand planning
Use data and insights to make accurate forecasts, manage resources efficiently, and adapt strategies to market changes.
Retail media optimization
Spend the right amount, in the right places, at the right time—using historical data and trends for accuracy.
Revenue forecasting
Update inputs and forecast revenue to quickly build new plans and optimize outcomes.
Connect marketing investment to revenue and profit
Keen’s marketing mix modeling software bridges the gap between marketing and finance to help brand marketers:
- Optimize your full marketing budget
- Clearly demonstrate ROI
- Showcase short-term & long-term financial impact
- Drive profitable growth
All in real-time.
$42B
in marketing budgets optimized globally
25%
increase in incremental revenue
1000+
models optimized for brands
See how leading brands are growing with Keen
Learn how the best in CPG, travel, B2B, retail, QSR, & more are using Keen Platform!
Hear from our customers
The real game changer for us was our use of Keen and their predictive modeling capabilities that has unlocked so much for us in terms of understanding not only how much we should spend, but what the mix should look like in order to maximize the effectiveness of our investment.
Our old approach to investment was unproductive. Keen helped us operationalize that shift to our new strategy. Our ROI profile has gotten much better.
Keen has been an invaluable partner for Perfect Snacks as we evaluate our marketing activities and plan future investments. The speed, flexibility, and robustness of the platform, coupled with incredible client service, have created a synergistic partnership that’s a critical part of enabling our growth ambitions.
The team really helped to elevate the results into meaningful and impactful insights for our business. They (Keen) have proven to be great partners to our business.
Working with Keen has helped build further momentum on the Dramamine brand and has changed the way we think about supporting the business. Based on their modeling we have significantly increased our investment in Dramamine and refined our marketing tactics to maximize ROI – which has driven the brand to record high sales.
Optimize any size budget
Whether you manage a single brand or portfolios of brands, Keen platform will help you plan your budget in the most profitable, effective way.
Brand marketers managing a single brand
Uncover when to invest every dollar across all of your marketing channels.
Marketing leaders managing brand portfolios
Easily determine how to split your overall budget across all of your brands to drive the most profit.
Agency leaders managing multiple clients and portfolios
Help your clients see where they are leaving money on the table and where to invest next.
Keen Platform
Take a tour
Powerful features to drive impactful, clear results
Accessible and easy to use
Empower your brand with an intuitive platform that leverages advanced analytics and AI to give powerful, yet understandable insights – no data scientists required.
Agile and customizable
Stay ahead with Keen’s dynamic platform. Add new channels, pivot strategies, and defend budgets with real-time updates and alternative planning capabilities.
Cost effective
Optimize ROI with Keen’s affordable solution. Benefit from transparent annual pricing so you can maximize your budget for growth, not consultants.
