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Better insights and data-driven decisions leads to better results for leader in the tea industry

Better insights and data-driven decisions lead to 28% lift in revenue and a $4M budget increase for leader in the tea industry

Keen worked with a leader in the tea industry, Twinings, to analyze the historical results of their Specialty tea brand to optimize against a fixed budget and maximize profitability.  Learn how this brand was able to unlock additional future marketing spend backed by insights from the Keen Platform.  

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