Keen resources

Keen Decision Systems

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18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.
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Marketers meeting for marketing budget optimization with a screenshot of keen's mmm platform comparing impact of channels.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.
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A marketing mix modeling playbook with charts hovering around it.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.
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A CMO looking at their marketing dashboard in Keen platform with overlays of graphs and charts from Keen.

How to build a CMO dashboard that justifies marketing spend to leadership

Discover how to create a CMO marketing dashboard that tracks performance, uncovers growth opportunities, and provides clear insights for leadership.
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A marketer working on their computer to complete strategic media planning with a screenshot of Keen platform overlayed on top.

Why strategic media planning must focus on business outcomes

Learn how to develop a media planning strategy that drives measurable ROI. Follow proven steps to connect every media investment to real business outcomes.
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A marketer using Keen platform to forecast marketing results.

How to forecast marketing results when you don’t have historical data

Discover how to forecast marketing results with little or no past data. Build credible projections through proxy models and scenario testing.
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A marketer setting their marketing plan objectives in Keen's MMM platform

How to write a marketing plan objectives section that gets approved by the C-suite

Discover how to write a marketing objective statement to secure C-suite approval. Use predictive analytics to turn vague targets into revenue commitments.
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A marketer using keen platform for predictive modeling including a screenshot from Keen platform.

Predictive modeling in marketing: A guide to forecasting ROI

Discover how marketing predictive modeling helps forecast ROI, optimize spend, and turn raw data into confident growth decisions.
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A marketer using Keen's marketing mix modeling solution. Includes an image with a graph from Keen's MMM platform on top.

What is marketing mix modeling? MMM explained

Learn how marketing mix modeling works, its benefits and limitations, and how marketing teams use MMM analysis to guide smarter budget decisions.
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Marketer comparing predictive analytics platforms

Top 9 predictive analytics platforms: A buyer’s guide

Compare the latest predictive analytics tools. Explore features, benefits, and real-world results to fast-track your platform decision.
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Marketer checking graphs in Keen for marketing effectiveness.

Marketing effectiveness: Everything you need to know

Stop guessing your ROI. Learn how to measure marketing effectiveness and tie campaigns to real business growth with data-driven insights.
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Marketer preparing a marketing pitch using Keen Planning Module

Marketing pitch: 7 ways to win more RFPs with data

Learn how to write a compelling pitch for marketing. See examples and follow our 7 tips to enhance your chances of securing more RFPs.
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A screenshot of a Keen's platform with an overlay of a marketer who is working to calculate the incremental revenue.

How to calculate incremental revenue: Formula and examples

Discover how to calculate incremental revenue with real-world examples, expert tips, and proven methods for campaign analysis.
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A blog thumbnail graphic promoting the Keen Three C's concept.

Guiding your organization to make better marketing mix decisions

Turn MMM into a decision system. Align marketing + finance, tame complexity, and invest smarter with Keen’s modern MMM platform.
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Marketers meeting to pick the best MMM tool and deciding on Keen decision systems. Includes example graphs representative of the Keen marketing mix modeling platform.

Top marketing mix modeling companies compared

This guide ranks the best MMM solutions across tech platforms, consultancies, and open-source tools so that you can choose the right fit for your team.
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