Industry Insights & Trends

2026 Marketing Benchmarks & Insights Report

Download the 2026 Marketing Benchmarks and Insights Report built with data from $42B in spend and 400+ brands.

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The CMO view From IAB ALM: Measurement, pressure, and what comes next

Takeaways from IAB ALM on marketing measurement, incrementality, and why CMOs are rethinking how they measure marketing effectiveness.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.

Marketing industry trends: 2025 insights

From ROI plateaus to TikTok’s rise, see what’s driving the biggest trends for marketers in 2025, based on Keen’s analysis of 350+ brands.

How has marketing management changed in recent years?

Discover how marketing management has changed in recent years. Learn what’s driving the shift toward data-driven decisions, AI tools, and better measurement.

Thriving amid the rise of Retail Media Networks

Explore retail media network definition and address the top RMN challenges. Discover how to standardize measurements and use data-driven insights.

Keen’s Key Takeaways from Amazon unBoxed 2024

Check out Keen’s key takeaways from Amazon Unboxed in Austin, TX from October 14-16, 2024.

4 Technology Trends That Will Redefine CPG Marketing In 2022

As we set our sights on 2022, here’s some of the changes afoot for CPG companies as they adapt and respond to digital transformation.

Keeping up with consumer shopping behavior changes

Discover the changing consumer behavior post-pandemic and learn how marketers can adapt to shifts in online shopping, value-driven choices, and digital trends.

Upfront Deals are Deals no More; Here’s why

Technology also supports shorter timeframes and creates greater transparency around when and where to invest in the future to drive growth

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