Posts

Marketing Mix Modeling

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A marketer using Keen's marketing mix modeling solution. Includes an image with a graph from Keen's MMM platform on top.

What is marketing mix modeling? MMM explained

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A blog thumbnail graphic promoting the Keen Three C's concept.

Guiding your organization to make better marketing mix decisions

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Person analyzing marketing performance data on a tablet, surrounded by digital charts and report graphics representing forecasting and marketing mix modeling.

The hidden risks of “Causal MMM” and why forecast accuracy is the real test of truth

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Marketers meeting to pick the best MMM tool and deciding on Keen decision systems. Includes example graphs representative of the Keen marketing mix modeling platform.

Top marketing mix modeling companies compared

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Screenshot of Keen's AI Marketing Plan output on top of an image of a marketer working on marketing plan

Time decay attribution model: What it is and how it works

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Marketer who is succeeding at demand planning thanks to Keen and it's demand planning best practices. Includes visual overlays of Keen platform.

What is demand planning? Best practices for marketers

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A screenshot of Keen platform showing cost per unit and impressions data for the TikTok overlayed a marketer on their computer.

How to overcome the challenges of traditional matched market testing

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A screenshot from Keen's Cross-Media Measurement tool on top of an image of marketers comparing reports.

How to select the best cross-media measurement tool

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Screenshot of Keen platform's segments feature that allows agencies to look at ad spend across brands.

Ad spend optimization: Why you need an AI-powered strategy

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Screenshot of Keen platforms model factors on top of a decorative image of question marks.

Marketing mix modeling: Techniques and challenges

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Graph from Keen's Marketing Measurement platform on top of picture of marketers meeting.

Marketing measurement: The ultimate guide with best practices 

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Graphic showing the different marketing mix variables considered in Keen platform overlaying consumer product good package.

What are the variables in a company’s marketing mix?

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Screenshot of media buying investment plan inside keen platform with image of marketer on their computer.

Incrementality testing in marketing: What you need to know

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Screenshot of Keen platform showing optimized spend based on attribution results with a picture of a shopper behind it.

What is attribution in marketing? A guide for modern marketers

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Screenshot of Keen's MMM platform comparing social channels with TikTok logo and screenshot in the background.

Marketing mix modeling 101: A complete guide

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