Marketing Mix Modeling

The Evolution of Data-Driven Marketing

Discover how a data-driven marketing approach benefits your brand, the challenges faced by marketing teams, and how to implement a winning MMM strategy

Unlock the Power of Data-Driven Marketing: Insights from Industry Leaders

Industry leaders share the transformative power of advanced marketing mix modeling and how data-driven marketing is revolutionizing the industry.

Top strategies for marketing spend optimization

Looking to maximize your ROI across your media mix? Discover proven strategies for marketing spend optimization to improve campaign targeting and efficiency.

Why a test-calibrated MMM is important

Understand the importance of a test-calibrated MMM in driving marketing success through data-driven insights and strategies.

Data-driven media planning: Boost results with analytics

Discover how data-driven media planning optimizes your marketing strategy. Leverage analytics for improved targeting, budgeting, and campaign performance.

What is media mix modeling (MMM) in marketing?

Discover the basics and definition of media mix modeling (MMM). Learn how MMM helps optimize your ad spend across multiple channels for maximum ROI.

MMM vs MTA: The differences between marketing mix modeling and multi-touch attribution

Discover the key differences between marketing mix modeling and multi-touch attribution (MMM and MTA) and learn which model best fits your marketing strategy.

Interoperability and Triangulation in Marketing

Discover the benefits of interoperability and why triangulation may complicate marketing analytics. Learn to optimize strategies with data-driven insights.

Understanding predictive vs. causal analytics in marketing

Harness the power of Keen’s MMM software, which uses both predictive and causal analytics approaches to provide powerful marketing insights.

Why Marketing Mix Modeling is Trending and How Keen Decision Systems is Leading the Charge Beyond ROI

Marketing Mix Modeling (MMM) is trending and for good reason. Find out how Keen’s solution goes beyond traditional MMM and ROI.

Own Your MMM

Learn the limitations of traditional marketing mix modeling methods and why modern marketers find it necessary to turn to MMM solutions that utilize machine learning.

The Ultimate Guide to Choosing the Best Marketing Mix Modeling (MMM) Provider

Navigate the complexities of selecting the right marketing mix modeling provider involves a comprehensive evaluation of several critical factors. Check out Keen’s checklist to selecting the right vendor!

Guide to marketing mix modeling optimization

What is marketing mix modeling optimization? Find out with our complete guide and start unlocking the full potential of your marketing efforts.

Navigating the maze: Revolutionizing retail media measurement

Discover how to measure retail media impact with Keen. Explore how scenario-based planning and continuous data integration can help.

Marketing is an investment, not a cost

Treat marketing like an investment, not a cost. Leverage marketing investment optimization software like Keen to drive smarter spending and maximize your ROI.

Ready to transform your marketing strategy?