Marketing Performance & ROI

Making Marketing Investment Decisions: Strategies to Overcome Cost Challenges

Discover how focused analytics and informed decisions can optimize marketing budgets for better returns and impactful outcomes.

Understanding Demand Planning KPIs

Learn how Keen can provide real-time visibility into the performance of demand planning KPIs, enabling quick and informed decision-making.

3 Strategies CMOs can Implement to Showcase Marketing Performance to the CFO

Explore 3 key strategies for CMOs to effectively demonstrate marketing’s value to CFOs: ROI, data visualization, and long-term investments.

The power of marketing performance measurement

Discover how to measure marketing performance effectively and unlock new growth opportunities. Stay ahead of the competition.

How to Balance Sustainable Buying and ROI in Media Mix

Utilize scenario planning tools like Keen to show brands how to balance sustainable buying and ROI in their media mix.

4 Ways Finance Can Positively Influence Marketing Value Creation

As a Finance leader, particularly in a B2C business, here are some ways you can partner effectively with Marketing to drive value creation.

2021 Super Bowl: Should Marketers Think Of Retiring The GOAT?

The Super Bowl is experienced across a broad range of platforms. Marketers need to question the value and potential of a 30-second spot on a Sunday night in February.

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