Marketing Strategy & Planning

Performance marketing vs brand marketing: What’s the difference?

Stop choosing between performance and brand marketing. Learn the differences and how to combine the two to get better results.

Agile Marketing and Real-Time Optimization

Implement agile methodology in marketing to optimize workflows, reallocate budgets, and respond quickly to changing trends.

Annual Marketing Planning Guide

Align your marketing plans with your business goals. Here’s everything you should know about effective annual marketing planning—steps and checklist included.

How to Create the Perfect Balance of Brand and Performance Media in Your Annual Marketing Plan

Understand how to create the perfect balance of brand and performance media in your marketing plan to help you achieve your business objectives.

How to Create a Full-Funnel Marketing Strategy

Enhance customer experiences and avoid missed opportunities with full-funnel marketing tactics that align efforts across all stages.

How to develop a successful marketing mix strategy

Discover how to create successful marketing mix strategies for your business. Master the 4 Ps and follow our 12-step guide to optimize your approach with Keen.

Understanding the basics of media planning strategy

Learn the essentials of strategic media planning, including its key components, types, and the benefits of leveraging AI for optimal results with Keen.

How to Create a Marketing Plan Financial Forecast

Craft a precise financial forecast for your marketing plan with our guide. Utilize Keen’s adaptive MMM software to optimize budgeting and strategy for sustained business growth.

How to Make Sales Forecast With Marketing Plans

Learn how to make a forecast for sales with marketing plans. Maximize Keen’s software to connect marketing plans to sales and distribution.

How Teams can Overcome the “Conflict” Hurdle to Make Sound Marketing Investment Decisions

Learn how to align team objectives, manage resources, and use unified marketing measurement for cohesive decision-making.

CMOs Perspectives of Building Marketing Teams With Proper Measurement Abilities

Discover key strategies for assembling effective marketing teams, the impact of AI, and insights from a comprehensive 2024 survey.

Introduction to Scenario-Based Marketing Planning

Keen’s scenario-based planning capabilities provide a proactive blueprint, enabling you to adapt quickly and maintain a competitive edge.

The ultimate guide to brand campaign measurement (before it goes up in smoke)

Create alignment with the finance team and marketing with brand campaign measurement. Learn the best ways to measure your campaign effectiveness.

Building a winning 2024 marketing plan

Keen’s AI-powered software can support your team in creating a winning 2024 marketing plan. Learn how our insights can help your team achieve their goals.

Getting Ahead of Annual Planning

Advocate for your budget and communicate the effectiveness of marketing strategy during your annual planning process with Keen’s MMM tool.

Ready to transform your marketing strategy?