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A screenshot of Keen platform showing cost per unit and impressions data for the TikTok overlayed a marketer on their computer.

How to overcome the challenges of traditional matched market testing

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A screenshot of Keen platform supporting marketing automation. There is an image of a marketer using an ipad in the background.

The ultimate guide to marketing automation

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Marketer looking at a device behind a screenshot of Keen platform's media buying insights powered by AI

Media buying process explained: Basics and best practices

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A screenshot showing insights from Keen's Marketing Insights platform on top of an image of a marketer.

Marketing industry trends: 2025 insights

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Screenshot of Keen Cross channel media platform overlayed image of agency team members collaborating in the future.

Future of advertising agencies: Don’t get left behind

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A screenshot from Keen's Cross-Media Measurement tool on top of an image of marketers comparing reports.

How to select the best cross-media measurement tool

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Screenshot of Keen platform's segments feature that allows agencies to look at ad spend across brands.

Ad spend optimization: Why you need an AI-powered strategy

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Screenshot of Keen platforms model factors on top of a decorative image of question marks.

Marketing mix modeling: Techniques and challenges

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An image of older technology with a graph from modern marketing tool like Keen representing how marketing has changed.

How has marketing management changed in recent years?

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