MarTech stack: 21 essential tools for your business

Your MarTech stack keeps campaigns moving—until gaps in data, disconnected tools, or manual work begin to slow down results. That’s where these 21 essential MarTech tools come in. Explore their core features, business value, and where each one best fits your marketing needs.

Position	Best MarTech stack tools	Category	What makes this marketing tool stand out
1	Keen	Marketing mix modeling	Keen empowers decision-makers to maximize profitability by using predictive analytics to show how different marketing investments translate into real financial outcomes
2	Google Ads	Advertising	Google Ads connects businesses with customers when they are searching for products or services
3	HubSpot Analytics	Marketing analytics	HubSpot Analytics ties marketing activity directly to revenue by integrating data across the entire customer journey
4	Klaviyo	Marketing automation, email marketing	Klaviyo drives growth for e-commerce brands by delivering personalized email and SMS campaigns that convert
5	AWS	Cloud computing, data warehousing	AWS provides a secure, scalable foundation for storing and analyzing vast amounts of marketing and customer data
6	Snowflake	Data cloud platform	Snowflake makes it easy to manage and analyze data at speed, with flexible scaling and a single source of truth
7	Tracer	Marketing data aggregation and analytics	Tracer saves teams time by automatically unifying data from hundreds of platforms into one reliable view
8	TapClicks	Marketing reporting,  analytics	TapClicks streamlines reporting with customizable dashboards that give agencies and enterprises clarity at scale
9	Circana	Market research, consumer behavior	Circana offers deep insights into consumer behavior and market trends that go beyond a brand’s owned data
10	The Trade Desk	Programmatic advertising	The Trade Desk gives advertisers transparent access to premium digital inventory across every major channel
11	MediaMath	Programmatic advertising	MediaMath helps brands run complex, multi-channel ad campaigns with a platform built on years of programmatic expertise
12	Meta Ads	Social media advertising	Meta Ads reaches billions of people across Facebook, Instagram, and Messenger with highly targeted campaigns
13	Criteo	Commerce media, retargeting	Criteo brings shoppers back by serving personalized ads that recover abandoned carts and unfinished purchases
14	Amazon Seller Central	E-commerce marketplace, advertising	Amazon Seller Central enables sellers to manage their products, advertising, and fulfillment while tapping into Amazon’s massive customer base
15	Shopify	E-commerce platform	Shopify makes launching and scaling an online store straightforward, with tools that handle everything from payments to shipping
16	Attribution App	Marketing attribution	Attribution App uncovers which touchpoints truly influence conversions, giving marketers a clear view of what drives revenue
17	Tracksuit	Brand tracking, analytics	Tracksuit tracks brand health continuously, making awareness and perception data simple and affordable to access
18	TikTok Ads	Video advertising	TikTok Ads lets brands engage audiences through short-form video campaigns that blend naturally into the user experience
19	LinkedIn Ads	B2B social media advertising	LinkedIn Ads provides B2B marketers with precise tools to reach professionals and decision-makers in a trusted environment
20	Pinterest Ads	Advertising	Pinterest Ads connects brands with people who are actively planning purchases through visually engaging campaigns
21	Google Analytics	Web analytics	Google Analytics gives businesses essential visibility into how users find, navigate, and convert on their websites

What is a MarTech stack?

A MarTech stack—short for marketing technology stack—is the collection of platforms and tools that marketers use to plan, execute, optimize, and measure their marketing efforts. By integrating multiple specialized tools, a well-designed stack enables cohesive workflows, data-driven insights, and consistent customer experiences across channels.

Without strategic martech stack integration, you operate with a disconnected set of tools. If a CRM doesn’t sync with email, you can’t personalize messages, leading to missed opportunities and a weaker customer experience.

Top 21 MarTech stack tools for your business

According to The State of MarTech 2025, the number of MarTech software apps has grown by 10,156% since 2011. AI drove the latest expansion, with 77% of last year’s new tools built as AI-native. 

With so many tools and platforms out there, how can you build a MarTech stack that’s effective and, at the same time, easy to manage without overwhelming your team? It depends on your business goals, team structure, and the role you want technology to play in driving growth. 

To help you cut through the noise, we’ve put together a shortlist of 21 MarTech stack tools that can form a strong foundation for any modern marketing team.

1. Keen

Category: Marketing mix modeling (MMM)

Keen is an AI-powered marketing mix modeling platform built to show exactly how marketing spend drives business outcomes. Instead of guessing where budgets should go, teams can use Keen to model different investment scenarios, forecast returns, and see the financial impact of every channel. Designed for strategic decision-makers, Keen turns complex marketing data into clear insights that tie campaigns directly to profitability.

Keen’s top features and capabilities:

• Predictive modeling: Simulated financial outcomes of different budget allocations and marketing strategies
• Cross-channel analysis: Unified view of performance across marketing channels, both online and offline
• Interpretive AI layer: Real-time executive summaries and actionable insights, adapting to market changes and strategic goals
• Scenario-based marketing planning and forecasting: Simulation of various investment levels and their projected impact on sales and profitability
• Real-time budget optimization: Dynamic adjustments to marketing strategies based on real-time data
• User-friendly interface: Designed for marketers without technical expertise, facilitating easy navigation and decision-making

Benefits of adding Keen to your marketing technology stack:

• Faster decision-making: Keen’s AI-powered platform enables rapid, insight-driven decisions, cutting time spent on manual analysis and improving responsiveness to market shifts.
• Enhanced forecasting accuracy: Using Bayesian methods, Keen provides adaptive marketing mix modeling that evolves over time, ensuring predictions remain relevant and precise
• Optimized budget allocation: Keen helps brands allocate resources effectively, leading to a 25% increase in incremental marketing revenue
• Comprehensive integration: With over 300 integrations, Keen connects with all the MarTech stack tools in this list, consolidating data from various sources to provide a unified view that simplifies campaign planning and performance tracking
• Real-time reporting: Keen’s continuous reporting capabilities allow for agile marketing planning, enabling marketers to adjust strategies promptly based on up-to-date insights

Explore the full list of Keen integrations and technology partners.

2. Google Ads

Category: Advertising

Google Ads is an online ad platform where you pay to display advertisements, service offerings, product listings, or videos to web users. It works on a pay-per-click model, which means you pay when someone clicks on your ad. 

Google Ads addresses common advertising agency challenges by giving you access to potential customers across Google’s extensive network, including Search, YouTube, and partner sites. 

Google Ads’ features and capabilities:

• Search ads: Text-based advertisements that show up on Google Search results when users enter particular keywords
• Display ads: Image-based ads that display on websites within the Google Display Network
• Video ads: Video advertisements that run on YouTube and other video partners

Benefits of including Google Ads in your MarTech stack:

• Higher-quality leads from customers actively searching for your products or services
• More efficient campaigns through precise targeting based on keywords, location, demographics, and interests
• Increased ROI from detailed performance metrics that enable ongoing optimization and improved results
  

3. HubSpot Analytics

Category: Marketing analytics

HubSpot Analytics is a set of tools within the HubSpot CRM that helps you monitor the full customer journey, from the initial website visit to a closed deal and beyond. It connects marketing, sales, and service data to provide a unified view of the customer journey. This integration allows marketing teams to see exactly how their efforts contribute to revenue and customer retention.

HubSpot Analytics features and capabilities:

• Traffic analytics: Monitors website traffic sources and analyzes which channels are driving the most leads and customers
• Campaign analytics: Tracks the performance of specific marketing campaigns, including email, social media, and ads, with multi-touch revenue attribution
• Contact timeline: Provides a chronological view of every interaction a contact has had with the business, including page views, email opens, and form submissions

Benefits of adding HubSpot Analytics to your MarTech stack:

• Clearer visibility into performance with a closed-loop reporting system that links marketing activities directly to sales outcomes
• Reduced data silos by combining website analytics, CRM data, and marketing automation into a single platform
• Stronger decision-making and ROI demonstration through actionable insights that help develop great marketing strategies
  

4. Klaviyo

Category: Marketing automation, email marketing

Klaviyo is a marketing automation platform for SMS and email marketing. It provides tools to tailor communication according to customer behavior, including purchase history and browsing patterns. The platform integrates deeply with e-commerce platforms such as Shopify, Magento, and BigCommerce, allowing for targeted and automated marketing campaigns.

Klaviyo’s features and capabilities:

• Advanced segmentation: Creates dynamic customer segments based on behavior, events, and profile properties
• Automated flows: Builds automated email and SMS sequences for welcome series, abandoned carts, and post-purchase follow-ups
• Predictive analytics: Applies data science to forecast customer lifetime value, identify churn risk, and determine the best times to engage
• A/B testing: Tests different subject lines, content, and sending times to optimize campaign performance

Benefits of integrating Klaviyo into your MarTech stack:

• Increased sales through highly personalized and timely marketing messages tailored to each customer
• More effective engagement by replacing generic, one-size-fits-all emails with data-driven personalization at scale
• Clear measurement of marketing ROI with robust analytics and reporting that track the direct revenue impact of email and SMS campaigns
  

5. AWS

Category: Cloud computing, data warehousing

Amazon Web Services is a cloud platform offering data storage, computing power, and database management. For marketing teams, AWS provides the foundational infrastructure needed to build a scalable data warehouse. This setup allows marketers to collect, store, and analyze customer and marketing data from various sources.

AWS’s solutions:

• Amazon S3: An object storage service for collecting and storing large amounts of data
• Amazon Redshift: A data warehouse solution that simplifies analyzing all your data
• AWS Glue: A fully managed extract, transform, and load service that streamlines data preparation and loading for analytics

Benefits of leveraging AWS in your MarTech stack:

• Scalable infrastructure that supports the management and analysis of marketing data
• Consolidation of information from multiple sources into a central repository
• Cost efficiency with a pay-as-you-go model, allowing marketing teams to scale their data infrastructure as needs grow
  

6. Snowflake

Category: Data cloud platform

Snowflake is a cloud data platform that provides a single, unified system for data warehousing, data lakes, data engineering, and data sharing. It allows marketing teams to store and analyze data without the complexity of traditional data warehouses. Snowflake separates compute and storage, allowing you to scale resources up or down independently and pay only for what you use.

Snowflake’s features and capabilities:

• Multi-cloud support: Runs on AWS, Google Cloud, and Microsoft Azure, offering flexibility and avoiding vendor lock-in
• Secure data sharing: Enables live, governed sharing of data with partners, agencies, and internal teams without copying or moving the data
• Elastic performance engine: Allows for concurrent data processing without performance degradation, ensuring fast query speeds

Benefits of deploying Snowflake in your MarTech stack:

• A single source of truth that breaks down data silos and unifies all marketing data
• Faster, simpler data analysis that removes delays and complexity from decision-making
• Improved collaboration with agencies and partners through secure, efficient data sharing
  

7. Tracer

Category: Marketing data aggregation and analytics

Tracer is a marketing data aggregation and analytics solution designed to unify data from disparate sources into a cohesive, actionable view. It automates the process of collecting, cleaning, and normalizing data from marketing channels, saving teams significant time and resources.

Tracer’s features and capabilities:

• Automated data aggregation: Connects to marketing and sales platforms to automatically pull data into a centralized system
• Data normalization and tagging: Standardizes data from different sources and applies custom business logic and tags for consistent analysis
• Customizable visualizations: Creates dashboards and reports tailored to the specific metrics that matter to the business

Benefits of adopting Tracer in your MarTech stack:

• Freed-up teams that can focus on analysis and strategy instead of manual data collection and reporting
• A unified source for marketing performance measurement, eliminating discrepancies between platform reports
• Empowered non-technical users who can explore and understand complex marketing data without relying on engineering support
  

8. TapClicks

Category: Marketing reporting and analytics

TapClicks is a reporting and analytics platform that consolidates data from various marketing channels into a unified dashboard. It’s primarily for marketing agencies, media companies, and enterprises that need to manage and report on a large number of campaigns across multiple platforms. This MarTech stack tool automates data collection, analysis, and reporting, simplifying workflows.

TapClicks’s features and capabilities:

• Extensive integrations: Connects with multiple marketing platforms, including social media, PPC, SEO, and CRM systems
• Automated reporting: Schedules and sends reports automatically to clients or stakeholders
• Performance dashboards: Offers a centralized view of key performance indicators across all campaigns and channels

Benefits of using TapClicks as one of your marketing technology tools:

• Reduced time spent on report building and manual data collection
• Clear demonstration of ROI to clients through consolidated performance data
• Scalable campaign management that grows with your business
  

9. Circana

Category: Market research, consumer behavior

Circana is a market research company that provides insights into market trends, consumer behavior, and retail performance. This MarTech stack tool offers a comprehensive view of consumer purchasing habits across different industries. You can use this data to understand your target audience, track brand health, and identify new market opportunities.

Circana’s features and capabilities:

• Retail tracking: Provides detailed data on sales, market share, and distribution across various retail channels
• Consumer panel data: Offers insights into who is buying what, where, when, and why, based on a large panel of shoppers
• Predictive analytics: Uses advanced analytics and AI to forecast market trends and consumer demand

Benefits of including Circana in your MarTech software stack:

• Better understanding of the competitive landscape and your brand’s position within it
• Insights into consumer behavior beyond your own channels
• Informed product development, marketing strategy, and retail execution using valuable third-party data
  

10. The Trade Desk

Category: Programmatic advertising

The Trade Desk is a platform that enables you to purchase and manage digital advertising campaigns across display, video, connected TV, audio, and other channels. It operates as a self-service platform with tools for planning, executing, and optimizing programmatic ad buys in real time.

The Trade Desk’s features and capabilities:

• Omnichannel buying: Enables advertisers to run integrated campaigns across digital channels and devices
• Data targeting: Uses first-party and third-party data to reach specific audience segments with precision
• AI-powered optimization: Employs an AI engine to provide real-time recommendations for campaign optimization

Benefits of integrating The Trade Desk into your MarTech stack:

• Access to ad inventory across the open internet, including the expanding CTV space, drives wider audience reach
• Reporting on costs, performance, and ad placements enhances transparency in media buying
• AI-driven insights that improve campaign performance and optimize return on ad spend
  

11. MediaMath

Category: Programmatic advertising

MediaMath is an omnichannel demand-side platform that helps brands and agencies execute programmatic advertising campaigns. It offers tools to buy and optimize digital ads across channels, enabling you to reach specific target audiences.

MediaMath’s features and capabilities:

• Omnichannel campaign management: Allows you to manage and optimize campaigns across digital channels from a single interface
• Flexible tech stack: Features a modular, API-first approach that allows for customization to meet specific advertiser needs
• Identity management solutions: Offers tools designed to navigate the post-cookie landscape and expand audience addressability

Benefits of including MediaMath in your digital marketing technology stack:

• Access to digital ad inventory and advanced campaign management tools enables more efficient multi-channel campaigns
• Targeting capabilities reach specific or niche audiences
• Support that improves campaign execution and reliability
  

12. Meta Ads

Category: Social media advertising

Meta Ads is the ad platform for Facebook, Instagram, Messenger, and, to some extent, WhatsApp. It allows you to run paid ad campaigns across these platforms. Advertisers use tools like Meta Ads Manager and Meta Business Suite to create, manage, and analyze their campaigns, targeting users based on demographic, interest, and behavioral data.

Meta Ads features and capabilities:

• Audience targeting: Offers targeting options based on location, age, gender, interests, online behaviors, and interactions with a business
• Diverse ad formats: Supports formats such as images, videos, carousels, stories, and dynamic ads to automatically showcase products to interested users
• Lookalike audiences: Finds new users who are similar to a business’s existing customers, helping to expand reach and find new potential leads

Benefits of adding Meta Ads to your MarTech stack:

• Access to a global audience of active users across its platforms
• Advertisers reach highly specific niche audiences with precise targeting
• Cost-effective campaigns using flexible budget controls
  

13. Criteo

Category: Commerce media, retargeting

Criteo is a commerce media company specializing in retargeting and performance advertising. Its platform helps you re-engage with users who visited your website but didn’t complete a purchase. This MarTech tool delivers personalized product recommendation ads to users as they browse other websites, encouraging them to return and complete their purchase.

Criteo’s features and capabilities:

• AI-powered ad creation: Automatically generates dynamic ads that feature products a user has viewed or is likely to be interested in
• Publisher network: Delivers ads across a large network of premium publisher websites and apps
• Shopper graph: Uses a dataset of online shopping behavior to identify and target potential customers effectively

Benefits of adding Criteo to your MarTech stack:

• Increased revenue through recovered sales from previously interested shoppers
• Higher conversion rates by reducing cart abandonment
• Improved return on ad spend through a performance-based pricing model
  

14. Amazon Seller Central

Category: E-commerce marketplace, advertising

Amazon Seller Central is a web interface to manage your business on Amazon. It’s a centralized dashboard where merchants list products, manage inventory and orders, track sales performance, and access a suite of marketing and advertising tools. This platform lets you sell your products directly to Amazon’s customer base, no matter the size of your business.

Amazon Seller Central’s features and solutions:

• Product listing and management: Gives you tools to create, update, and optimize product detail pages to attract customers
• Inventory and order management: Allows sellers to monitor stock levels and handle all aspects of order fulfillment
• Amazon Ads: Integrates with Amazon’s advertising platform, enabling sellers to run ad campaigns to increase visibility

Benefits of adding Amazon Seller Central to your B2C MarTech stack:

• Access to a large online marketplace
• Streamlined e-commerce operations using a platform with built-in logistics and customer service
• Integrated ad tools that allow you to promote your products directly at the point of sale
  

15. Shopify

Category: E-commerce platform

Shopify lets you build and run your own online store by offering tools for website design, product management, payments, and shipping. Its interface makes it easy for entrepreneurs and businesses of any size to start selling online without technical expertise.

Shopify features and capabilities:

• Customizable online storefronts: Offers a wide range of professional and mobile-responsive themes that can be tailored to a brand’s look and feel
• Integrated payment processing: Supports multiple payment gateways, so you can accept credit card payments securely
• App store: Provides access to apps that extend the functionality of a store, covering areas like marketing, SEO, and customer service

Benefits of adopting Shopify in your B2C MarTech stack:

• Faster time to market with an e-commerce store that’s simple to launch and manage
• Long-term growth supported by a platform that scales with your business
  

16. Attribution App

Category: Marketing attribution

Attribution App is a marketing attribution platform that shows which channels and touchpoints have the greatest impact on conversions and revenue. Using multi-touch models instead of last-click reporting gives you a clearer view of how different campaigns work together to drive sales.

Attribution App’s features and capabilities:

• Multi-touch attribution models: Offers models to analyze the impact of different touchpoints
• Customer journey mapping: Visualizes the path a customer takes from their first interaction to conversion
• ROI and ROAS reporting: Calculates the return on investment and return on ad spend for different marketing channels and campaigns

Benefits of integrating the Attribution App into your MarTech stack:

• More accurate measurement of marketing effectiveness with multi-touch attribution
• Stronger ROI through smarter budget allocation to the channels that deliver the most impact
• Better campaign performance driven by insights into the touchpoints that influence customer decisions
  

17. Tracksuit

Category: Brand tracking and analytics

Tracksuit is a brand tracking platform that helps you measure brand health and awareness over time. It offers an affordable way to monitor key metrics such as awareness, consideration, and preference, with results presented in a simple, easy-to-use dashboard based on surveys of your target market.

Tracksuit’s features and capabilities:

• Continuous brand tracking: Monitors key brand health metrics to show trends and the impact of marketing activities
• Competitive benchmarking: Compares a brand’s performance against key competitors to provide context and identify opportunities
• Actionable dashboards: Presents complex brand data in an easy-to-digest format for marketing teams and executives

Benefits of using Tracksuit among your marketing technology tools:

• Access to continuous brand tracking without the cost of traditional research firms
• Visibility into the effectiveness of upper-funnel marketing efforts
• Data-backed insights into brand perception and how it evolves over time
  

18. TikTok Ads

Category: Video advertising

TikTok Ads is the advertising platform for the TikTok social media app, allowing you to promote products and services through paid content. These ads integrate with the user’s “For You” feed, appearing as short-form videos. This platform offers several ad formats and targeting options to help you reach and engage with its large user base.

TikTok Ads features and capabilities:

• In-feed ads: Video ads that appear in the user’s content feed and can include a call-to-action link
• Hashtag challenges: Campaigns that encourage user-generated content by creating a custom hashtag for users to participate in
• Branded effects: Custom filters, stickers, and lenses that users can add to their videos, boosting brand engagement

Benefits of adding TikTok Ads to your marketing technology stack:

• Highly engaged global audience, particularly younger demographics
• Opportunity to create authentic, entertaining content that resonates with users 
• Brand awareness and engagement through viral trends and user participation
  

19. LinkedIn Ads

Category: B2B social media advertising

LinkedIn Ads is the advertising platform for the LinkedIn professional networking site. It helps you reach a professional audience using criteria like job title, industry, company size, and seniority, making it a strong channel for lead generation, brand awareness, and driving qualified traffic.

LinkedIn Ads features and capabilities:

• Professional targeting: Targets users based on detailed professional data, including job title, function, seniority, company name, industry, and skills
• Sponsored content: Promotes posts directly in the LinkedIn feed to reach a broader professional audience
• Sponsored messaging: Sends personalized, direct messages to the LinkedIn inboxes of target prospects
• Lead gen forms: Captures leads directly on the platform with pre-filled forms that pull data from a user’s LinkedIn profile, reducing friction

Benefits of integrating LinkedIn Ads into your B2B MarTech stack:

• Targeting capabilities for reaching specific professional audiences
• Trusted, professional environment for advertising that can enhance a brand’s credibility
  

20. Pinterest Ads

Category: Visual discovery, advertising

Pinterest Ads is the advertising platform for Pinterest, the visual discovery engine. It lets you promote products and ideas to people who are actively searching for inspiration and planning purchases, with promoted pins appearing naturally alongside regular content at key moments of consideration.

Pinterest Ads features and capabilities:

• Promoted pins: Standard ads that look and behave like regular pins but reach a wider audience
• Visual search and shopping: Allows users to buy products directly from Pins, turning inspiration into purchases
• Interest and keyword targeting: Targets users based on the topics they are interested in, the keywords they are searching for, and their past activity on the platform

Benefits of adopting Pinterest Ads in your MarTech stack:

• Access to customers with high purchase intent during their planning phase
• Early influence on buying decisions before brand choices are made
• Stronger engagement through visually rich ad formats tailored to lifestyle and retail brands
  

21. Google Analytics

Category: Web Analytics

Google Analytics is an analytics tool that shows how people find and use your website. It delivers insights on traffic sources, visitor behavior, and audience demographics, giving you a solid foundation for measuring site performance and marketing effectiveness.

Google Analytics features and capabilities:

• Audience reporting: Gathers detailed information on visitor demographics, interests, location, and the devices they use
• Acquisition reporting: Tracks the channels that drive traffic to a website, such as  paid ads, organic search, social media, and referrals
• Behavior tracking: Shows how users navigate a website, which pages they visit, and where they drop off

Benefits of choosing Google Analytics for your MarTech software stack:

• Clear visibility into website performance and visitor engagement
• A unified view of marketing effectiveness when combined with other Google tools
• Data-backed decisions that improve site optimization, content strategy, and campaign results

How to build a MarTech stack: A five-step framework

Building a MarTech stack requires a strategy that connects technology with business goals. The right stack streamlines workflows, unifies customer data, and equips your team with the tools to improve marketing performance.

Use these five steps as a roadmap for how to build a MarTech stack.

1. Define your marketing goals and strategy

Before choosing any tools, clarify what you want to achieve. Technology supports your marketing strategy, but it isn’t the strategy itself. 

Ask yourself: 

• Is the priority brand awareness or lead generation? 
• Are you focused on retaining existing or acquiring new ones? 

The answers shape which tools to prioritize. For example, a lead generation strategy may call for strong CRM, automation, and analytics platforms.

2. Map your customer journey

Understanding the customer journey reveals the touchpoints where technology can improve experiences or remove friction. Mapping each stage shows where improvements will have the greatest impact. 

For example, if prospects struggle during the consideration stage, you may need a better content management system or personalization tools. By analyzing each stage, you can identify where your marketing technology software should focus to strengthen customer satisfaction and business growth.

Keep learning: The complete guide to full-funnel optimization

3. Select tools, prioritizing MarTech stack integration

A collection of disconnected tools creates data silos and inefficiencies. To avoid this, prioritize interoperable platforms that connect seamlessly with your MarTech stack tools. Keen Marketplace offers an open and flexible foundation where tools work together instead of in isolation.

4. Implement and configure in phases

Rolling out an entire MarTech stack at once often overwhelms teams and leads to poor adoption. A phased approach works better. Begin with foundational systems such as CRM, MMM, or analytics to establish a solid base. Introducing MarTech tools gradually allows your team to adjust workflows, master each system, and reduce disruption.

5. Train your team and continuously measure performance

Comprehensive training is essential, both during onboarding and as platforms evolve with new features. Alongside training, define clear KPIs to measure stack performance. Dashboards tracking metrics like acquisition cost, conversion rates, and marketing ROI help demonstrate value to stakeholders and highlight areas for MarTech stack optimization.

Keep learning: What to look for when building your marketing tech stack

Start building a MarTech stack with Keen

A fully implemented marketing technology stack provides the foundation for data collection; the ultimate goal, however, is to use that data to optimize investment decisions for maximum financial impact.

Keen’s AI-powered marketing platform sits on top of your existing stack, unifying the data you already collect to forecast business outcomes with precision. You get a forward-looking view, allowing you to simulate different budget scenarios and optimize your marketing mix for the highest possible return on investment. 

At the core of this capability is Keen’s Marketing Elasticity Engine (MEE), which translates complex data into clear, actionable insights on how each marketing dollar drives growth.

Book a demo to power your MarTech stack with Keen.