ai

Find all of Keen’s blog posts and guides on artificial intelligence (AI). Learn insights, best practices, and how to implement AI in your marketing.

The CMO view From IAB ALM: Measurement, pressure, and what comes next

Takeaways from IAB ALM on marketing measurement, incrementality, and why CMOs are rethinking how they measure marketing effectiveness.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.

The best marketing strategy software for the AI era

Discover marketing strategy AI tools to optimize campaigns, personalize customer engagement, boost ROI, and more.

How to build an omnichannel marketing strategy that works

Explore how to create an omnichannel strategy that aligns all your touchpoints, engages customers, and maximizes ROI with actionable insights with Keen.

AI-powered marketing tools: Implementation guide

Transform your efforts with AI-driven marketing. This guide walks you through analysis, tool selection, and workflows to maximize ROI and efficiency.

The future of marketing technology

Explore the latest marketing trends shaping the future of your campaigns. Learn how to build a future-proof MarTech stack with Keen.

How to Create a Full-Funnel Marketing Strategy

Enhance customer experiences and avoid missed opportunities with full-funnel marketing tactics that align efforts across all stages.

Understanding the basics of media planning strategy

Learn the essentials of strategic media planning, including its key components, types, and the benefits of leveraging AI for optimal results with Keen.

Navigating the maze: Revolutionizing retail media measurement

Discover how to measure retail media impact with Keen. Explore how scenario-based planning and continuous data integration can help.

New AI-Driven Marketing Insights

Keen’s AI-Driven Marketing Insights feature simplifies complex data analysis and ensure strategic decisions are informed, efficient, and effective.

Marketing is an investment, not a cost

Treat marketing like an investment, not a cost. Leverage marketing investment optimization software like Keen to drive smarter spending and maximize your ROI.

How AI Simplifies Your Marketing Mix Decisions Webinar

Watch Keen’s webinar where we unpack the ways AI is transforming the marketing budgeting and planning process.

Using AI in media planning: A guide

Learn how AI-driven media planning helps predict outcomes and optimize media buys. Explore using AI tools for media planning to stay competitive, too.

Eight Reasons to Trust the Keen Platform

Leverage the Keen platform to its full potential by trusting our AI algorithms to provide recommendations for making investment decisions.

CMOs Perspectives of Building Marketing Teams With Proper Measurement Abilities

Discover key strategies for assembling effective marketing teams, the impact of AI, and insights from a comprehensive 2024 survey.

Ready to transform your marketing strategy?