brand awareness

Performance marketing vs brand marketing: What’s the difference?

Stop choosing between performance and brand marketing. Learn the differences and how to combine the two to get better results.

3 Reasons Not to go “Dark” During a Recession

Avoid going “dark” during a recession. Keen helps you maintain brand awareness, take advantage of reduced competition and generate long-term growth.

Keen Takes: Managing Brands Through a Down Economy

Learn how brand marketers can stay resilient in a tough economy by shifting focus from short-term cuts to long-term marketing effectiveness.

Keen Takes: How to Measure ROI on Brand Awareness

Watch how to measure the ROI of brand awareness efforts. See how Keen connects upper-funnel impact to bottom-line business outcomes.

Ready to transform your marketing strategy?