Secure your 2025 budget by modeling and forecasting your marketing mix in 5 minutes. Try for free!
Secure your 2025 budget by modeling and forecasting your marketing mix in 5 minutes. Try for free!
Keen Takes: How to Measure ROI on Brand Awareness
In this Keen Takes video, Greg Dolan explores the challenges that marketers encounter having to quantify brand awareness KPIs and how they can be translated into financial outcomes for the C-suite.